The Group Head – Ad Sales will be responsible for driving revenue growth across the ZEE Kannada portfolio. The role requires strong leadership in client relationship management, sales strategy, and market expansion targeting the Kannada audience.
- Own and deliver annual / quarterly revenue targets
- Maximize monetization through ad inventory pricing, yield management, and packaging strategies
- Drive growth across TV + Digital + Branded Content + Integrated Sales
- Define and execute go-to-market strategies
- Identify new revenue streams
- Develop innovative ad solutions and customized client offerings
- Build and maintain strong relationships with key advertisers, media agencies, and brand stakeholders
- Act as a strategic advisor to clients on regional reach and consumer engagement
- Lead negotiations for high-value deals and partnerships
- Lead a high-performing sales team
- Set performance goals, monitor KPIs, and drive accountability
- Mentor, coach, and build future sales leaders
- Work closely across Revenue function, and cross-functional teams
- Align ad sales strategy with content roadmap and audience insights
- Support execution of large-scale IPs, events, and sponsorship opportunities
- Track market trends, competitor activities, and category spends
- Leverage BARC data, client insights, and analytics to drive sales decisions
Important: Applicable to those who have been in IC-3 role at ZEE for minimum of 2 years
