About CancerMitr
CancerMitr is India’s first phygital (physical + digital) integrative cancer care ecosystem, bridging discovery to recovery. We combine advanced oncology, functional medicine, and patient-centric technology to empower individuals with holistic, evidence-based, and affordable care. Our mission is to make cancer care empathetic, personalized, and accessible for every patient and family.
Role Overview
We are seeking a strategic and execution-focused Marketing Manager to lead brand growth, demand generation, and performance marketing initiatives. This role will own marketing strategy, campaign planning, and cross-channel execution while working closely with leadership, creative, and product teams.
If you understand how to balance strategy with execution, build high-impact campaigns, and drive measurable outcomes — this role is for you.
Key Responsibilities
Marketing Strategy & Planning
● Define and execute end-to-end marketing strategy aligned with business goals
● Plan quarterly and monthly marketing roadmaps across channels
● Identify growth opportunities across digital, partnerships, and offline initiatives
Campaigns & Performance Marketing
● Lead and manage digital marketing campaigns across Google, Meta, and other platforms
● Optimize campaigns for lead generation, conversions, CAC, and ROI
● Oversee landing pages, funnels, and user journeys for performance improvement
Brand & Content Management
● Ensure consistency in brand messaging, tone, and positioning across all touchpoints
● Work closely with content, design, and copy teams to deliver compelling campaigns
● Review and approve marketing creatives, copies, and communication assets
Analytics & Optimization
● Track, analyze, and report campaign performance and key marketing metrics
● Use data insights to improve CTR, engagement, conversion rates, and retention
● Manage marketing dashboards and performance reports for leadership
Team & Stakeholder Collaboration
● Coordinate with internal teams including product, tech, sales, and operations
● Manage external vendors, agencies, and freelancers when required
● Support leadership with market insights, competitor analysis, and growth ideas
Required Skills
● Strong understanding of digital marketing, growth marketing, and performance funnels
● Hands-on experience with Google Ads, Meta Ads, SEO basics, and analytics tools
● Ability to translate business goals into actionable marketing strategies
● Strong communication, planning, and stakeholder management skills
● Data-driven mindset with the ability to interpret performance metrics
● Ability to manage multiple campaigns and priorities under tight timelines
Good to Have (Plus Points!)
● Experience in healthcare, health-tech, or wellness-focused brands
● Exposure to CRM, marketing automation, and lead management systems
● Understanding of user behavior, patient journeys, and conversion optimization
● Experience working with startups or fast-growing organizations
Qualifications
● Bachelor’s degree in Marketing, Business, Communications, or a related field
● 3–6 years of experience in marketing, growth, or performance roles
● Experience managing campaigns, teams, or agencies is preferred
Compensation
Commensurate with the qualification and experience of the candidate as per the industry standards
Interested candidates can send their CVs with a cover mail at [email protected]. Apply if available on immediate basis
Job Type: Full-time
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
