An Area Business Manager (ABM) is a mid-level manager responsible for driving revenue, executing marketing strategies, and leading a team of sales reps in a specific geographic territory. They link corporate strategy to field execution, with responsibilities spanning sales targets, team mentoring, and market expansion.
Core responsibilities for an ABM typically include:
- Team Leadership & Mentoring: Recruit, train, and manage a team of sales professionals or Medical Representatives (MRs). This involves conducting joint fieldwork, joint sales calls, and improving overall team performance.
- Sales Target Achievement: Set, monitor, and achieve or exceed sales quotas on a monthly, quarterly, and annual basis within the assigned territory.
- Strategic Execution: Implement marketing and product promotion strategies and ensure compliance with brand positioning in the local market.
- Customer & Key Account Management: Build and maintain strong relationships with high-value clients, key stakeholders, and channel partners (e.g., distributors, doctors, and institutions).
- Data Analysis & Reporting: Track sales data, evaluate territory growth, review call coverage metrics, and report business performance to higher management.
- Market Expansion: Evaluate new markets, monitor competitor activities, and identify gaps to capture market share.
Pay: ₹20,000.00 - ₹22,000.00 per hour
Benefits:
Work Location: In person
