Key ResponsibilitiesGoogle Business Profile (Google Maps)
- Create, optimize, and manage Google Business Profiles.
- Improve local search rankings and Google Maps visibility.
- Manage business information, categories, products, services, and posts.
- Monitor and respond to customer reviews.
- Implement local SEO strategies to improve map rankings.
- Track profile performance and lead generation metrics.
Business Listing Management
- Create and update listings on local directories and business portals.
- Ensure NAP (Name, Address, Phone Number) consistency across all platforms.
- Manage citations and local SEO listings.
- Monitor listing accuracy and performance.
Social Media Management
- Manage Facebook, Instagram, LinkedIn, X (Twitter), and YouTube accounts.
- Create and schedule engaging content.
- Design social media growth strategies.
- Increase followers, engagement, and brand awareness.
- Manage community interactions and customer inquiries.
Paid Campaign Management
- Plan and execute Meta (Facebook & Instagram) Ads.
- Manage Google Ads Search, Display, and Performance Max campaigns.
- Create audience targeting and retargeting campaigns.
- Optimize campaigns for maximum ROI and lead generation.
- Conduct A/B testing for ads and landing pages.
- Manage advertising budgets effectively.
Lead Generation
- Generate qualified B2B and B2C leads.
- Create lead funnels and conversion strategies.
- Develop landing page recommendations.
- Monitor lead quality and conversion rates.
- Maintain lead reports and campaign performance dashboards.
Required Skills
- Google Business Profile Management
- Google Maps SEO & Local SEO
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Marketing
- Business Listing & Citation Management
- Lead Generation & Conversion Optimization
- Canva / Adobe Creative Suite
- Analytics & Reporting
- Keyword Research Tools
- CRM Knowledge
Preferred Qualifications
- Minimum 3+ years of experience in Local SEO and Digital Marketing.
- Proven track record of generating leads through paid campaigns.
- Experience with Google Analytics, Google Tag Manager, and Search Console.
- Strong communication and reporting skills.
Key Performance Indicators (KPIs)
- Number of Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Google Maps Ranking Improvement
- Social Media Engagement Growth
- Website Traffic Increase
- Lead Conversion Rate
Compensation Model
- Fixed Monthly Retainer or Project-Based Payment
- Performance Incentives Based on Lead Generation Targets
Pay: ₹5,948.48 - ₹15,743.01 per month
Benefits:
Work Location: In person
