Key Responsibilities
Strategy & Leadership
Own and execute the end-to-end digital marketing strategy for co-working locations and AI-powered offerings
Lead and mentor a digital marketing team (performance, content, SEO, CRM, and marketing ops)
Collaborate with sales, product, community, and operations teams to drive occupancy and retention
Performance & Growth Marketing
Manage paid media across Google, Meta, LinkedIn, programmatic, and emerging platforms
Drive lead generation, conversion optimization, and funnel performance for enterprise and SMB customers
Optimize CAC, LTV, and ROAS through continuous testing and data-driven decisions
AI & Marketing Automation
Implement and scale AI-powered tools for:
Marketing automation and CRM workflows
Predictive analytics and lead scoring
Audience segmentation and personalization
Content generation and performance optimization
Evaluate new AI marketing technologies and recommend adoption
Content, SEO & Brand
Oversee SEO, local search, and location-based digital strategies for co-working spaces
Guide content strategy for websites, landing pages, email, and social channels
Ensure consistent brand voice across digital touchpoints
Analytics & Reporting
Own dashboards and reporting using GA4, CRM, and BI tools
Translate data into actionable insights for leadership
Forecast demand and support expansion strategies using analytics
Required Skills & Qualifications
Proven experience in co-working spaces, real estate, flexible offices, or SaaS platforms
Strong hands-on experience with AI-driven marketing tools and automation platforms
Expertise in performance marketing, SEO, CRM, and lifecycle marketing
Advanced understanding of analytics, attribution models, and conversion optimization
Experience managing budgets, agencies, and cross-functional teams
Excellent communication and stakeholder management skills
Preferred Qualifications
Experience marketing AI products or AI-enabled platforms
Knowledge of proptech, smart buildings, or future-of-work ecosystems
MBA or advanced marketing certification (preferred, not required)
Pay: ₹70,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
