We are looking for a Content & Digital Marketing Manager for a USA-based client dedicated to bringing authentic Ayurvedic wellness solutions to global consumers. They combine the wisdom of traditional Ayurveda with modern branding and digital engagement to create trusted natural health products. We are looking for an experienced content and digital marketing professional who understands both the Ayurvedic industry and modern digital marketing to work on their tasks.
Position Overview
Seeking a highly creative, detail-oriented, and strategic Content & Digital Marketing Manager who will be responsible for developing and managing all written and digital content across our brands and online platforms.
The ideal candidate must possess exceptional English writing skills, strong knowledge of Ayurveda, herbal ingredients, wellness trends, and experience managing digital marketing initiatives for health, wellness, or nutraceutical brands.
Key Responsibilities:
Content Strategy & Development
- Develop content strategies aligned with business and marketing objectives.
- Write high-quality website copy, product descriptions, educational articles, blogs, landing pages, and FAQs.
- Create compelling content for brochures, catalogues, newsletters, and promotional campaigns.
- Ensure all content reflects the company's brand voice and complies with applicable regulatory and marketing guidelines.
- Research Ayurvedic ingredients, formulations, traditional references, and current wellness trends.
Social Media Management
- Plan and execute monthly social media calendars.
- Create engaging captions and educational content across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
- Coordinate visual content requirements with graphic designers.
- Monitor engagement, respond to customer interactions when required, and recommend growth strategies.
Website Management
- Manage and continuously update website content.
- Improve product pages for customer engagement and SEO.
- Coordinate with web developers to implement content updates and new landing pages.
- Maintain blogs and educational resources.
- Ensure content accuracy and consistency across all digital properties.
SEO & Digital Marketing
- Develop SEO-friendly content using keyword research.
- Work closely with marketing teams to improve organic website traffic.
- Support email marketing campaigns with compelling copy.
- Create campaign content for product launches and seasonal promotions.
- Track content performance using Google Analytics and other marketing tools.
Brand Management
- Maintain consistent messaging across all customer touchpoints.
- Ensure brand identity is reflected in every communication.
- Develop educational content that builds trust and authority in Ayurvedic wellness.
Market Research
- Monitor competitors and industry trends.
- Identify opportunities for new content initiatives.
- Stay updated on global wellness, nutraceutical, herbal, and Ayurveda markets.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, Ayurveda, Pharmacy, Life Sciences, or related field.
- Minimum 3–5 years of experience in content marketing, digital marketing, or brand communications.
- Previous experience within the Ayurveda, herbal, nutraceutical, wellness, or natural healthcare industry is essential.
- Excellent written and spoken English with exceptional grammar and proofreading skills.
- Strong understanding of Ayurvedic herbs, formulations, terminology, and traditional wellness concepts.
- Ability to simplify technical and scientific information into engaging consumer-friendly content.
- Experience managing Shopify
- Knowledge of SEO best practices.
- Familiarity with social media scheduling and analytics tools.
- Strong project management and organizational skills.
- Ability to manage multiple projects while meeting deadlines.
Preferred Skills
- Experience working with USA-based wellness or dietary supplement companies.
- Understanding of FDA and FTC marketing considerations for dietary supplements and wellness products.
- Knowledge of AI-assisted content creation tools while maintaining high editorial standards.
- Basic understanding of graphic design platforms such as Canva or Adobe Creative Suite.
- Experience with email marketing platforms such as Mailchimp or Klaviyo.
- Familiarity with Shopify, WooCommerce, or other e-commerce platforms.
Personal Attributes
- Excellent storyteller and communicator.
- Creative yet analytical.
- Self-motivated and proactive.
- Strong attention to detail.
- Passionate about natural health and Ayurveda.
- Collaborative team player with the ability to work independently in a remote environment.
Key Performance Indicators (KPIs)
- Website traffic growth.
- Organic search rankings.
- Social media engagement and audience growth.
- Content publishing consistency.
- Lead generation through content marketing.
- Email campaign performance.
- Brand awareness and digital reach.
- Website conversion improvements.
What We Offer
- Opportunity to work with an established USA-based Ayurvedic wellness company.
- Long-term career growth.
- Opportunity to contribute to the global expansion of authentic Ayurvedic wellness.
- Competitive compensation based on experience.
How to Apply
Please submit:
- Updated résumé/CV
- Portfolio or samples of website content, blogs, articles, or social media campaigns
- Cover letter explaining your experience in Ayurveda, wellness, or herbal products
- Expected salary
- Notice period
Pay: ₹55,000.00 - ₹85,000.00 per month
Work Location: In person
