Job Description – Social Media Coordinator
School: Delhi Public School
Department: Marketing & Communications
Location: Lucknow, Uttar Pradesh
Employment Type: Full-Time
Position Summary
We are looking for a creative and proactive Social Media Coordinator to manage and grow the organization's digital presence across various social media platforms. The ideal candidate will be responsible for creating engaging content, executing social media campaigns, promoting school events, and enhancing brand visibility while maintaining a consistent online presence.
Key Responsibilities
- Develop and implement social media strategies aligned with organizational goals.
- Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
- Design creative posts, reels, stories, and promotional campaigns for admissions, events, achievements, and activities.
- Capture and coordinate photos and videos during school events for digital promotion.
- Write compelling captions and ensure content aligns with the organization's brand guidelines.
- Monitor social media performance and prepare monthly analytics reports.
- Respond to comments, messages, and online inquiries in a timely and professional manner.
- Coordinate with school branches and internal teams to gather content for regular updates.
- Stay updated with the latest social media trends, platform updates, and best practices.
- Assist in planning and executing digital marketing campaigns to improve engagement and reach.
- Manage the content calendar and ensure timely posting of all planned content.
Qualifications
- Bachelor's degree in Mass Communication, Marketing, Journalism, Digital Media, or a related field.
- Certification in Digital Marketing or Social Media Marketing is an added advantage.
Pay: Up to ₹30,000.00 per month
Work Location: In person
