Work experience required is 3-5 years.
The key skill is to be a good ideator. Of course, the English language skills must be impeccable. Also:
- Liaising with clients and interpreting their briefs
- Developing creative ideas and concepts, often in partnership with the art director
- Presenting ideas to colleagues and clients
- Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities
- Writing clear, persuasive, original copy in good, concise English
- Proofreading copy to check spelling and grammar
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
- Overseeing campaigns through the production stage to completion
- Working on several campaigns at once, sometimes under pressure and often to tight deadlines
- Keeping up to date with popular culture and trends
