Location: Chembur, Mumbai (in office, full time)
Experience: 7–12 years
Industry: Consumer Wellness, FMCG, D2C, Sports & Recovery
Reports To: Founders
About BioFrost
We are Aamrita Global LLP's consumer wellness venture, built around BioFrost — a natural, odourless, non-greasy cooling gel inspired by the principles of cryotherapy, designed for post-activity comfort and recovery.
India's cooling and recovery category is large but under-built — awareness and adoption remain low. We see a major opportunity to define this category and establish BioFrost as its leading brand.
About the Role
We're looking for an experienced Brand & Growth Manager to own BioFrost's growth end to end — brand strategy, consumer insight, content, creative, performance marketing, influencer partnerships, e-commerce, and consumer acquisition/retention. The mandate: build the brand, create category awareness, drive sales, and build a high-performing in-house marketing team.
Key Responsibilities
- Brand & Growth Strategy — Own BioFrost's brand and growth strategy; define target consumers, positioning, and communication tied to measurable business outcomes.
- Category Creation — Build awareness of cooling recovery among Indian consumers; identify relevant segments, use cases, and occasions; develop education that drives adoption.
- Content & Creative — Build a content engine across short-form video and social platforms; develop Reels, educational content, testimonials, and creator-led content; test and optimise continuously.
- Performance & Digital Growth — Own performance marketing across major digital and social platforms; drive acquisition, conversion, and repeat purchase; manage CAC, ROAS, and digital revenue.
- E-commerce and Quick Commerce — Drive growth across e-commerce, quick-commerce, and D2C channels. Connect brand demand with product discovery and purchase.
- Team Leadership — Lead the in-house marketing team; set KRAs, KPIs, and accountability; develop talent and recruit as needed.
- Professional & Creator Advocacy — Build relationships with sports, fitness, and recovery-focused professionals and creators; develop advocacy programs that build trust and category credibility.
What We're Looking For
7–12 years of brand, digital, or growth marketing experience, with a proven track record spanning content and performance marketing. Experience building or scaling a consumer brand. Strong consumer understanding, creative thinking, and commercial orientation. Experience managing and recruiting marketing teams. Comfortable owning both strategy and execution hands-on.
Experience in Consumer Wellness, FMCG, Sports/Fitness, or D2C preferred; candidates from other industries welcome with a strong consumer-brand track record.
How Success Is Measured
Brand growth, category awareness, consumer acquisition, sales growth, e-commerce growth, CAC, ROAS, repeat purchase, team performance.
Why Join BioFrost
Build a consumer brand from an early stage, backed by an established manufacturing partner. Shape marketing strategy from the ground up, build and lead the in-house team, and work closely with founders on BioFrost's growth.
Pay: ₹900,000.00 - ₹1,500,000.00 per month
Work Location: In person
