We are seeking a dynamic and relationship-focused Public Relations Officer (PRO) for our IVF Centre. The candidate will be responsible for building strong relationships with gynecologists, hospitals, clinics, healthcare professionals, and community organizations to enhance patient referrals and promote fertility services. The PRO will also coordinate awareness programs, medical camps, and branding activities to strengthen the centre's presence in the market.
Key Responsibilities
Develop and maintain professional relationships with gynecologists, hospitals, clinics, scan centers, and healthcare providers.
Generate patient referrals through regular field visits and networking activities.
Plan and execute medical camps, awareness programs, CMEs, doctors' meetings, and promotional events.
Coordinate branding and outreach activities to improve visibility of the IVF centre.
Promote fertility treatments and services to healthcare professionals and the public.
Handle inquiries from referral partners and ensure timely follow-up.
Maintain referral databases and submit daily/weekly activity reports.
Support marketing campaigns, social media promotions, and community engagement initiatives.
Monitor market trends and competitor activities within the fertility and healthcare sector.
Ensure positive patient and stakeholder relationships while representing the organization professionally.
Requirements
Bachelor's Degree in Any Discipline; MBA in Marketing preferred.
1–3 years of experience in Hospital, IVF, Pharma, Diagnostic, or Healthcare Marketing.
Excellent communication and interpersonal skills.
Strong networking and relationship-building abilities.
Good knowledge of the local healthcare market and referral network.
Proficiency in MS Office and digital communication tools.
Willingness to travel for field visits and promotional activities.
Preferred Skills
Public speaking and presentation skills.
Event coordination and campaign management.
Problem-solving and negotiation abilities.
Ability to work independently and achieve referral targets.
Salary
As per industry standards + Incentives based on performance and referral generation.
Benefits
PF & ESI (as applicable)
Performance Incentives
Career Growth Opportunities
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Internet reimbursement
- Paid time off
- Provident Fund
Work Location: In person
