About TechGropse
TechGropse Pvt. Ltd. is a leading IT solutions and digital transformation company specializing in Mobile App Development, Web Development, AI Solutions, and Digital Marketing. We are looking for a performance-driven PPC Specialist who can create, manage, and optimize paid advertising campaigns to generate high-quality leads and maximize ROI.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid platforms.
- Manage Search, Display, Performance Max, Shopping, Remarketing, and Video campaigns.
- Conduct comprehensive keyword research, audience analysis, and competitor analysis.
- Monitor campaign performance, optimize bids, budgets, and targeting to improve conversions and reduce CPA.
- Perform A/B testing for ad copies, landing pages, creatives, and campaign structures.
- Analyze campaign metrics including CTR, CPC, CPA, ROAS, Conversion Rate, and Quality Score.
- Generate high-quality B2B and B2C leads through paid marketing campaigns.
- Collaborate with the SEO, Content, Design, and Development teams to improve landing page performance and conversion rates.
- Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest PPC trends, Google Ads updates, AI-powered advertising features, and industry best practices.
- Manage advertising budgets efficiently to maximize return on investment.
Required Skills
- Strong hands-on experience with Google Ads and Google Analytics 4 (GA4).
- Experience managing Meta Ads (Facebook & Instagram).
- Knowledge of LinkedIn Ads and Microsoft Ads is preferred.
- Strong understanding of keyword research and bidding strategies.
- Experience with Google Tag Manager (GTM) and conversion tracking.
- Knowledge of remarketing and audience segmentation.
- Understanding of landing page optimization and CRO (Conversion Rate Optimization).
- Proficiency in Microsoft Excel/Google Sheets for reporting and analysis.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication and presentation skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
- Google Ads Certification is preferred.
- Meta Blueprint Certification is an added advantage.
Preferred Experience
- Experience working in an IT Services, SaaS, Digital Marketing Agency, or Technology company.
- Experience running lead generation campaigns for international markets (USA, UK, UAE, Australia, Europe) will be preferred.
- Hands-on experience managing monthly ad budgets and optimizing campaigns for ROI.
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition (CPA)
- Campaign ROI
- Quality Score Improvement
- Budget Utilization Efficiency
Pay: ₹25,000.00 - ₹55,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Noida, Uttar Pradesh (Noida): Reliably commute or planning to relocate before starting work (Required)
Experience:
- PPC Campaign Management: 4 years (Required)
Location:
- Noida, Uttar Pradesh (Noida) (Required)
Work Location: In person
