Adobe Journey Optimizer (AJO)
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Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
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Configure decisioning logic, segmentation, and dynamic content personalization.
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Conduct A/B testing and journey performance optimization.
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Collaborate with marketing teams to align journey logic with business goals and personalization strategies.
Adobe Campaign Classic (ACC)
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Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms.
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Develop custom JavaScript and SQL code within ACC to support advanced campaign logic and data manipulation.
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Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement.
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Implement and maintain data schemas, targeting dimensions, and custom resources within ACC.
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Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications.
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Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries.
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Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution.
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Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod).
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Maintain documentation for campaign configurations, workflows, and integration points.
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Ensure compliance with data privacy regulations and internal governance policies.
Adobe Experience Platform (AEP)
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Ingest and transform data from CRM, web, mobile, and third-party systems.
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Design and manage XDM schemas for scalable and reusable data structures.
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Configure identity stitching and unified customer profiles.
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Implement real-time CDP capabilities and audience activation strategies.
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Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards.
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Maintain data cataloging, lineage, and documentation.
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Implement Adobe Web SDK for real-time data collection and personalization.
Integration & Development
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Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
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Build server-side integrations and data synchronization pipelines.
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Optimize SDK performance and implement analytics tracking.
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Maintain technical documentation and code repositories.
