Founded in 1997, Laqshya Media Group is India’s Largest Independent OOH Solution Provider. Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country. In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.
Experience: 8-10 years
Location: Mumbai
Education: Graduate in BMM, BMS, or PG in Marketing / Sales would be an added advantage
Industry: Media, Marketing &; Advertising
Excellent written & verbal communication. Strong organizational, interpersonal, time management and presentation skills. Excellent working knowledge of Excel, PowerPoint, and Word.
Comfortable understanding various numbers/figures &; conversions
Hands-on experience in internet-based secondary research to work on sales pitches will be es-essential; will be a must while working on strategy decks
Ability to learn new software tools such as SHARP (Laqshya proprietary product), and TGI (Target Group Index) study for consumer behavioral understanding
Hands-on experience in advertising, digital & social media, marketing channels, Out of Home (OOH) industry and markets will be an advantage.
Well-versed &; comfortable with the latest trends in Technology related to Advertising &; Marketing.
Understanding of media &; marketing concepts/terminology (Reach, Impressions, CPM, etc.
Comfortable with the hustle and dynamic nature of work in a targeted work completion environment.
Works effectively with the Chief Revenue Officer to keep well-informed of upcoming commitments and responsibilities.
Tracking categories/key trends across sectors using secondary research/web tools
Gain insights by accessing industry reports, trends, excel analysis, etc.
Search for and create data pools using secondary research and assimilate them in excel or PowerPoint as required
Develop neat PowerPoint reports / industry reports, commentary based on Adex data sub-scribed to by Laqshya
Keeping track of New business development progress.
Analyse sectors using TGI, and web analysis tools for the purpose of further analysis and assessment.
Monitor the development of SHARP, and suggest improvements and enhancements by interacting with IT teams/vendors as required
Coordinating with various internal and external teams/vendors for data requests, payments, etc. when required
