Primary purpose of the role:
Creative strategy, ideas, and innovative execution, with the creative teams and projects assigned to you. As a Copywriter, we’ll expect you to work in tandem with Design and Servicing departments on projects, campaigns, and pitches.
Major responsibilities & deliverables:
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Understanding the brief and creating digital strategies that align and support clients’ digital plans.
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Lead brainstorming / creative sessions to generate ideas
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Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
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Ownership/commitment towards the creative output, brand, and organization
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To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across 360-platforms: social, digital, etc.
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Working with junior copywriters and be an anchor in providing direction and executing daily brand work and campaigns
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Demonstrating a sharp POV on the principles of creativity, maintaining consistency across all deliverables in terms of quality
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Besides, client briefs, identify proactive opportunities and/or challenges in a business where creative assets can provide a solution
Requirements:
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Experience: 4 to 5 years
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Good hands-on experience in copywriting. To write short and long-form copy, scripts, etc.
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Who understands the importance of brand & creative strategy and delivers an output that is both creative and effective.
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Someone who is aware of relevant trending topics and news to identify content opportunities.
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Someone equipped to think for video, content, editorial or digital.
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Someone who has prior experience managing creative teams, and worked closely with other departments.
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Self-motivated, proactive, enthusiastic and a collaborative team player
