Department: Marketing Reports To: Marketing & Outreach Manager Location: Assigned Campus / Territory Position Summary The Field Marketing Executive is responsible for generating qualified admission enquiries through field marketing activities, institutional tie-ups, community outreach, promotional events and local partnerships. Key Responsibilities 1. Lead Generation Generate quality admission enquiries through field activities. Develop tie-ups with preschools, coaching centres, corporates and residential communities. Conduct roadshows, canopy activities and local promotional campaigns. 2. Brand Promotion Promote the school's programmes and brand within the assigned territory. Support school events, workshops and admission campaigns. Distribute promotional materials and increase local visibility. 3. Reporting Maintain records of marketing activities and generated leads. Submit daily activity reports and lead details. Coordinate with the Admissions Team for lead handover. Education & Experience Graduate in any discipline. 1–3 years of experience in field marketing, business development or sales. Education sector experience preferred. Core Competencies Lead Generation Field Marketing Networking Communication Relationship Building Event Coordination Planning & Execution Key Performance Indicators (KPIs) Lead Generation Target Number of Tie-ups Event Effectiveness Qualified Lead Ratio Activity Completion Daily Reporting Compliance
Pay: ₹10,520.15 - ₹30,142.49 per month
Work Location: In person
