NewLaVie, a US based Company is seeking LED Lighting Marketing Engineers to be part of our Satellite office team in Srinagar / Delhi. These engineers drive the commercial growth and market positioning of our high-performance illumination products. In this role, you will bridge the gap between engineering and sales by transforming technical data sheets, photometric layouts, and regulatory metrics into clear, value-driven marketing strategies. The ideal candidate possesses a strong technical foundation in LED technology coupled with a creative, market-focused mindset to launch products, analyze competitor landscapes, and educate B2B clients.
Key Responsibilities
Technical Copywriting:
Author technical data sheets, application notes, whitepapers, and product catalogs that accurately convey engineering advantages to buyers.
Product Launches:
Lead go-to-market strategies for new LED components or fixtures, aligning engineering timelines with sales and promotional campaigns.
Competitive Analysis:
Benchmarking competitor products regarding efficacy, lumen maintenance (LM-80), thermal performance, and pricing to establish strategic market positioning.
Sales Enablement:
Create technical training modules, presentations, and product demonstration kits for sales teams, distributors, and agents.
Inbound Marketing Support:
Work with digital marketing teams to optimize website content, SEO keywords, and technical FAQs to generate high-quality engineering leads.
Tradeshow & Event Leadership:
Represent the company at industry events, presenting technical seminars and demonstrating product capabilities to engineers, architects, and lighting designers.
Voice of the Customer:
Gather market feedback, industry trends, and compliance changes (e.g., Energy Star, DLC) to guide the internal R&D team on future product roadmaps. NewLaVie LLC 177 Park Ave, San Jose, CA USA
Photometric Presentation:
Translate complex photometric data (IES files, goniophotometer results) into intuitive visual graphics and case studies demonstrating energy savings. Required Qualifications
Education:
Bachelor’s degree in Electrical Engineering, Lighting Design, Marketing with a heavy technical background, or a related discipline.
Industry Domain: Strong understanding of LED lighting systems, driver electronics, optical controls, thermal management, and color rendering metrics (CRI, TM-30).
Communication Skills:
Exceptional ability to explain highly complex engineering concepts in simple, persuasive, and universal language.
Software Tools:
Proficiency with Microsoft Office (Excel, PowerPoint), CRM tools (Salesforce), and familiarity with lighting simulation tools like AGi32 or Dialux is a major plus.
Standards Knowledge:
Understanding of global and regional lighting standards (UL, CE, DLC, RoHS) to accurately promote product compliance.
Pay: ₹20,000.00 - ₹100,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
