Role & responsibilities
1. Digital Strategy & Planning
· Develop and execute comprehensive digital marketing strategies aligned with business goals
· Plan quarterly and annual digital campaigns for client acquisition and brand positioning
· Identify growth opportunities across paid, organic, and content-driven channels
2. Performance Marketing & Lead Generation
· Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube)
· Drive high-quality leads for trading accounts, mutual funds, IPOs, and other investment products
· Track CPL, CAC, ROI, and conversion metrics to improve campaign performance
3. Content & Brand Communication
· Work closely with content and design teams to create compliant financial content
· Oversee blogs, landing pages, email campaigns, app/web banners, and social media content
· Ensure all communication adheres to SEBI and compliance guidelines
4. Social Media & Online Presence
· Build and manage the companys presence across LinkedIn, Instagram, X (Twitter), YouTube, and other platforms
· Plan content calendars around market trends, educational posts, product launches, and company updates
· Monitor engagement, reach, and follower growth
5. Analytics & Reporting
· Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards
· Prepare weekly and monthly performance reports for management
· Use data insights to optimize marketing spend and strategies
6. Website & App Marketing
· Optimize website and landing pages for SEO, conversions, and user experience
· Coordinate app install campaigns and retention strategies (if applicable)
· Improve organic traffic and lead funnel efficiency
Preferred candidate profile
· Bachelor’s degree in Marketing, Business, Finance, or related field
· MBA / Digital Marketing certification will be an added advantage
· Experience in stock broking, fintech, banking, NBFC, or financial services
· Prior exposure to SEBI-regulated marketing communication
· Experience in scaling digital campaigns for trading platforms or investment products
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Experience:
- Digital marketing: 2 years (Required)
Location:
- Anand, Gujarat (Required)
Work Location: In person
