Aatmia Digital Marketing & Security Pvt Ltd is looking for an experienced Social Media Optimisation (SMO) Specialist to lead our social media operations. The ideal candidate should have proven experience in creating and executing social media strategies, managing client accounts, coordinating with creative teams, and driving organic growth across multiple platforms.
If you are passionate about social media, content strategy, client management, and team leadership, we'd love to have you on board.
Roles & Responsibilities
- Develop and execute social media strategies for multiple client accounts.
- Prepare monthly content calendars aligned with business objectives and marketing goals.
- Plan campaign concepts and creative ideas for social media platforms.
- Coordinate with Content Writers, Designers, Video Editors, and Media Teams for timely execution.
- Review creatives, captions, reels, and videos before publishing.
- Manage day-to-day social media activities across Instagram, Facebook, LinkedIn, X, YouTube, and other platforms.
- Monitor account performance and prepare monthly analytics and performance reports.
- Develop organic growth strategies to increase reach, engagement, followers, and brand visibility.
- Stay updated with the latest social media trends, algorithm updates, and emerging digital marketing practices.
- Conduct competitor analysis and recommend actionable improvements.
- Coordinate with clients, understand business requirements, and present campaign plans and performance reports.
- Lead internal team meetings, assign tasks, monitor deadlines, and ensure smooth workflow.
- Work closely with SEO, Paid Ads, and Web Development teams to execute integrated digital marketing campaigns.
Required Skills
- 3–6 years of experience in Social Media Management or Social Media Optimisation.
- Strong understanding of Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Google Business Profile.
- Excellent knowledge of content planning and social media strategy.
- Experience creating monthly content calendars and campaign roadmaps.
- Ability to review and guide reel concepts, captions, and creative content.
- Experience managing client communication and presenting marketing strategies.
- Strong leadership skills with experience handling creative teams.
- Excellent written and verbal communication skills in English (Tamil is an added advantage).
- Good understanding of Meta Business Suite and social media analytics.
- Basic knowledge of SEO, AI-powered search, and digital marketing trends is preferred.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Digital Marketing certifications are an added advantage.
- Experience working in a digital marketing agency is preferred.
What We Offer
- Opportunity to work with leading brands across various industries.
- Collaborative and creative work environment.
- Career growth into Team Lead or Digital Marketing Manager roles.
- Exposure to the latest digital marketing tools, AI trends, and social media strategies.
Schedule
- Day Shift
- Monday to Saturday
Work Location
- Chennai (Work from Office)
How to Apply
Send your resume, portfolio, content samples, social media pages, or script samples to our HR team.
Join Aatmia Digital Marketing and become part of a team that creates content people love to watch, share, and engage with!
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Ability to commute/relocate:
- Perungudi, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Are you comfortable appearing in videos if required?
- Do you have experience creating content for Instagram Reels or YouTube Shorts?
- What is your current and expected salary?
Work Location: In person
