We're adding you to our Lens Team to create video content that stops the scroll and drives commerce. You'll shoot product explainers, category education, founder-led campaigns and lifestyle content. Your videos will go live on Meta, Instagram, YouTube, the website, and Retail stores. You're not just a videographer - you're a visual strategist who understands that a 15-second Meta video and a 60-second explainer require different approaches. Speed and creativity are non-negotiable.
- Shoot lifestyle and aspirational content (plant parenting, gardening setups, transformation stories, work on IPs).
- Develop visual styles and treatments that are distinctly "Ugaoo," establishing a recognizable visual language across platforms
- Color grade and deliver finished videos ready for platform deployment
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Work closely with the Edit table to explain the final expected outcome.
- Collaborate on location scouting, production design, and creative direction.
- Understand platform requirements and adapt across channels: ATL, BTL & Digital
- Shoot at our farm in Talegaon to capture authenticity and product origin stories
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You understand that product videos for plants aren't generic demos - they're about storytelling, brand credibility, and conversion levers.
- You pitch creative treatments confidently and push back on mediocre ideas.
- You adapt on the fly: changing light, founder feedback, location constraints - you find the shot.
- You notice gaps in our video library and proactively suggest what we should shoot next.
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Experience with product videos, e-commerce content, or DTC brands
- Knowledge of plants, gardening, or agriculture products
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Understanding of Meta/Instagram algorithm and what drives performance
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Ability to work with minimal crew (self-shooting, managing your own audio)
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Experience with motion graphics or animated explainers
- Drone footage experience
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Creatively scrappy: You create great content with a minimal budget/crew; you don't always need a full production.
- Agility: You immediately understand a brief, make smart decisions on set, and execute without endless loops.
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Curious about the category: Genuinely interested in plants, gardening, and the Ugaoo story.
- Collaborative but confident: You take feedback and bring ideas; you're not just an order-taker.
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Visual storyteller: You think in visuals and movements; you know how to build tension, emotion, or clarity with camera and pacing.
- Humble: You learn; you adapt quickly; you're not precious about your work.
- Originality: You don't just follow directions, you direct things yourself and pitch new approaches.
AI Skills
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Familiarity with AI-powered video editing and enhancement tools (Premiere Pro AI features, Runway, CapCut for Teams, or similar)
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Ability to use AI for upscaling, noise reduction, and colour grading assistance to turn around content faster. Understanding of AI tools for auto-captioning, subtitle generation, and platform-specific reformatting at scale
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Comfortable integrating AI into the production workflow — using it to move faster without compromising on creative quality
If you're passionate about visual storytelling, enjoy creating engaging content, and want to grow your skills in a fast-paced creative environment, we'd love to hear from you.
