Job Description
Area Sales Manager – Modern Trade
Location: Mumbai, Maharashtra
Department: Sales – Modern Trade
Reporting To: Regional Sales Manager / National Sales Manager
Compensation: Up to ₹7.20 LPA CTC
About Euro India Fresh Foods Ltd .
Euro India Fresh Foods Ltd. is a rapidly growing FMCG company engaged in the manufacturing and marketing of a wide range of snacks and beverages, including potato chips, namkeen, khakhra, bakery products, fryums, confectionery, and beverages. With a strong focus on quality, innovation, and customer satisfaction, the company has established a growing presence across General Trade, Modern Trade, and export markets.
Job Summary
The Area Sales Manager – Modern Trade will be responsible for driving sales growth, strengthening customer relationships, and ensuring excellent execution across National and Regional Modern Trade accounts in Mumbai and surrounding markets. The role requires managing key retail accounts, achieving sales targets, ensuring product availability and visibility, coordinating with distributors, and executing promotional activities to maximize business growth.
Key Responsibilities
Drive primary and secondary sales across assigned Modern Trade accounts.
Manage relationships with National and Regional Modern Trade chains such as Reliance Retail, D-Mart, Star Bazaar, Spencer's, More Retail, Nature's Basket, and other regional retailers.
Ensure product listings, on-shelf availability, merchandising standards, and planogram compliance.
Execute trade promotions, consumer offers, and in-store activation programs.
Coordinate with distributors to ensure timely stock replenishment and optimum inventory levels.
Identify opportunities for new SKU listings and distribution expansion.
Monitor sales performance, inventory, ageing stock, returns, and competitor activities.
Negotiate promotional plans and commercial agreements within company guidelines.
Prepare weekly and monthly sales reports, forecasts, and business reviews.
Collaborate with the Marketing, Supply Chain, Finance, and Distributor teams to ensure seamless business execution.
Candidate Requirements
Minimum qualification: 12th Pass (Mandatory)
Graduate candidates will be preferred.
4–7 years of experience in FMCG sales.
Minimum 2–3 years of hands-on experience in Modern Trade is mandatory.
Experience handling National and/or Regional Modern Trade accounts.
Prior experience in the Snacks, Beverages, Packaged Foods, or FMCG industry is preferred.
Strong negotiation, communication, and relationship management skills.
Good knowledge of Modern Trade operations, merchandising, and sales execution.
Proficient in MS Excel and sales reporting.
Result-oriented with strong analytical and problem-solving abilities.
Willingness to travel extensively within Mumbai and nearby markets.
Ability to work independently while collaborating effectively with cross-functional teams.
Preferred Industry Background
Candidates from FMCG companies dealing in packaged foods, snacks, beverages, confectionery, or other consumer goods will be preferred. Experience with brands such as Haldiram's, Balaji Wafers, PepsiCo, Parle, ITC Foods, Bikaji, Prataap Snacks (Yellow Diamond), DS Group, or similar FMCG organizations will be an added advantage.
Key Performance Indicators (KPIs)
Achievement of Monthly Sales Targets
Distribution Expansion
New Product & SKU Listings
On-Shelf Availability & Merchandising Compliance
Promotional Execution
Visibility Enhancement
Distributor Performance
Collection & Outstanding Management
Market Share Growth
Candidates only from FMCG background are welcome to apply.
Pay: ₹600,000.00 - ₹700,000.00 per year
Application Question(s):
- What is your current CTC?
- What is your expected CTC?
Work Location: In person
