Job Title: Website & SEO Specialist
Department: Marketing
Location: Meluha Technologies Pvt. Ltd.
Employment Type: Full-Time
Job Summary
The Website & SEO Specialist is responsible for managing, optimising, and enhancing the organisation's online presence through effective website management and search engine optimisation strategies. This role combines technical website administration, SEO execution, analytics monitoring, and growth operations to improve website performance, search visibility, user experience, and lead generation.
The ideal candidate should possess hands-on experience in WordPress website management, SEO implementation, analytics platforms, and digital growth initiatives. The role requires a detail-oriented professional who can independently execute website updates, optimise search performance, analyse data, and contribute to the organisation's digital marketing objectives.
Key Responsibilities:
1. Website Management & Optimisation
- Create, update, and maintain website pages using WordPress.
- Design and develop landing pages using Elementor and Astra themes.
- Ensure websites are mobile-responsive and optimised across all devices.
- Perform website speed optimisation and improve Core Web Vitals performance.
- Manage website forms, lead capture mechanisms, and user experience enhancements.
- Publish and optimise blog content in accordance with SEO best practices.
- Implement structured data, schema markup, and technical SEO requirements.
- Troubleshoot and resolve website-related technical issues.
- Ensure website functionality, security, usability, and performance standards are maintained.
- Coordinate website enhancements and ongoing maintenance activities.
2. Search Engine Optimisation (SEO)
- Conduct keyword research to identify growth opportunities and search trends.
- Perform competitor analysis and benchmark SEO performance.
- Implement on-page SEO strategies across website pages and blog content.
- Optimise meta titles, meta descriptions, headings, URLs, and image attributes.
- Develop and execute internal linking strategies.
- Prepare SEO-focused content briefs and optimisation recommendations.
- Monitor keyword rankings and organic search performance.
- Implement local SEO strategies to improve local search visibility.
- Manage and optimise Google Business Profile listings.
- Conduct technical SEO audits and implement corrective actions.
- Collaborate with content and marketing teams to improve organic growth.
3. Growth Operations & Analytics
- Configure, monitor, and analyse data through Google Analytics 4 (GA4).
- Implement and manage tracking through Google Tag Manager (GTM).
- Monitor website indexing, performance, and issues through Google Search Console.
- Track leads, conversions, and user engagement metrics.
- Generate monthly website and SEO performance reports.
- Analyse data and provide actionable insights for continuous improvement.
- Utilise AI tools to improve content creation, research, and workflow efficiency.
- Support digital marketing initiatives through performance monitoring and optimisation.
- Assist in identifying opportunities to improve website conversions and lead generation.
Qualifications:
- Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Information Technology, Business Administration, or a related field.
- Relevant certifications in SEO, Google Analytics, Digital Marketing, or Website Management will be an added advantage.
Experience:
- 1–3 years of relevant experience in Website Management, SEO, or Digital Marketing.
- Candidates with 3+ years of proven experience in both Website Management and SEO will be an added advantage.
- Experience working with WordPress websites and SEO projects is mandatory.
- Prior experience in educational institutions, agencies, or digital marketing environments will be an added advantage.
Required Skills & Competencies:
Technical Competencies:
- WordPress Website Management.
- Elementor Page Builder.
- Astra Theme Customisation.
- Website Speed Optimisation.
- Mobile Optimisation.
- Landing Page Development.
- Form Creation and Integration.
- Technical SEO and Schema Markup.
- Keyword Research and Competitor Analysis.
- On-Page SEO and Internal Linking.
- Google Analytics 4 (GA4).
- Google Tag Manager (GTM).
- Google Search Console.
- Semrush and SEO Research Tools.
- Google Business Profile Optimisation.
- Basic Canva and Figma Skills.
- AI Tools for Content and Productivity.
- Basic HTML/CSS knowledge (preferred).
Behavioral Competencies:
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Attention to detail and quality orientation.
- Strong organisational and time-management skills.
- Ability to manage multiple projects simultaneously.
- Data-driven decision-making mindset.
- Proactive and self-motivated approach to work.
- Adaptability and willingness to learn emerging digital trends.
- Collaborative mindset and ability to work effectively with cross-functional teams.
- High ethical standards, professionalism, and accountability.
Key Performance Indicators (KPIs):
- Growth in organic website traffic.
- Improvement in keyword rankings and search visibility.
- Website speed and Core Web Vitals performance.
- Lead generation through organic and website channels.
- Website conversion rates and user engagement metrics.
- Google Business Profile performance and visibility.
- Accuracy and effectiveness of tracking implementations.
- Timely completion of website updates and optimisation tasks.
- Quality and accuracy of monthly reports and insights.
- Contribution to digital marketing and business growth objectives.
Working Conditions:
- Full-time position based at the Corporate Office / School Campus.
- May require coordination with marketing, admissions, academic, and management teams.
- Involvement in digital campaigns, website launches, admissions promotions, and institutional marketing initiatives.
- Occasional additional hours may be required during major campaigns, admissions cycles, or website projects.
Career Progression Path:
Website & SEO Specialist → Senior Website & SEO Specialist → Digital Marketing Executive → Digital Marketing Manager → Head of Marketing / Growth
Meluha International School is committed to fostering innovation, continuous learning, and professional growth by providing employees with opportunities to develop advanced digital marketing, website management, analytics, and growth strategy expertise in a collaborative and performance-driven environment.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Commuter assistance
- Food provided
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
