Digital Marketing Specialist jobs in Delhi at CryptoMize are open on a rolling, always-hiring basis — specialists are the working hands of the marketing discipline, running the SEO, SEM, email, social and display work client engagements depend on. This is a full-time, permanent position with immediate joining, based at our New Delhi HQ, executing campaigns across a portfolio that runs from corporate brands to political engagements. The specialist identifies the target audience, devises the campaigns that reach it, and optimizes until the funnel does what the strategy promised. Below is the complete job description — responsibilities, requirements, the seniority path, and the selection process.
LOCATION New Delhi (HQ)
EMPLOYMENT Full-time · Permanent
AVAILABILITY Immediate · Rolling intake
COMPENSATION Discussed at screening
TRACKS ON THIS DESK33
CRAFT SKILLS NAMED11
TOOLS & SYSTEMS5
PATH STAGES4
01
01The actual work
What will you actually do as a Digital Marketing Specialist at CryptoMize?
01
Lead and manage SEO/SEM programs for your engagements — the search work that keeps client properties visible where decisions start
02
Run email, social media and display advertising campaigns end-to-end: build, launch, monitor, optimize
03
Identify target audiences with real evidence — audience construction that engages, informs and motivates rather than blasts
04
Optimize landing pages and user funnels against the conversion data, iteration after iteration
05
Work the marketing database: segments clean, lists honest, targeting sharp
06
Monitor campaign metrics with website analytics tools and turn the read into the next optimization move
07
Collaborate with content, design and development cells so every campaign ships as one coherent experience
ROLE RESPONSIBILITIES
As a Digital Marketing Specialist at CryptoMize you will lead and manage SEO/SEM, marketing database, email, social media and display advertising campaigns for client engagements — devising digital campaigns that engage, inform and motivate the identified audience, and optimizing landing pages and user funnels until the numbers meet the strategy.
Measurement honesty is a standing duty: most organizations report the metric that flatters, but here specialists report the metric that matters — intercepting vanity drift upstream in the tracking plan and the reporting template. You will maintain the campaign record so every optimization can be traced to the data that justified it.
Specialists also carry institutional responsibility for craft: mentoring juniors on channel fundamentals, keeping the testing discipline honest, and feeding performance lessons back into the engagement playbook. The specialists whose funnels convert at the edge of the benchmark — and who can explain exactly why — are the ones promoted first.
02
02Capability profile
What skills and tools does a Digital Marketing Specialist need?
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Craft skills11 Tools & systems5 Offer standards4
SEO and SEM execution at proven working depthSocial media and display campaign managementEmail marketing programs and automationLanding page and funnel optimizationAudience research and targeting constructionWebsite analytics fluency (GA4, Search Console)A/B testing disciplineCreative brief writing for design teamsCopy instincts — headlines and angles that carryCross-team collaboration under deadlineDiscretion on sensitive engagements (non-negotiable)
Google Ads and Meta Ads ManagerGoogle Analytics 4 with proper event setupsSEMrush / Ahrefs-class keyword suitesMailchimp / Klaviyo-class email platformsOptimizely-class A/B testing tools
Depth of demonstrated skill in the specific role disciplineClassification and scope of the client engagement the role supportsUrgency and time-sensitivity of active project requirementsTrack record built across CryptoMize engagements
Also known as: digital marketing specialist jobs · digital marketing openings · performance marketing specialist · paid media specialist
03
03Seniority ladder
Digital Marketing Specialist — seniority path at CryptoMize
Specialists advance by the campaign results they can point to, not tenure. The ladder below is how the marketing discipline is actually organized.
Digital Marketing Specialist
Runs channel execution for one to two engagements — the working engine of the marketing team.
1/4
Senior Specialist
Owns multi-channel programs, sets the optimization playbook per engagement, and reviews the campaign work of juniors.
2/4
Channel Lead
Runs a channel discipline — search, social or lifecycle — across every engagement, with standards and staffing accountability.
3/4
Digital Marketing Expert track
The crossover route: specialists who graduate into full campaign ownership and client-facing authority.
4/4
04
04The engagement surface
CryptoMize work a Digital Marketing Specialist touches
Every role plugs into live engagements across the five Penta-P domains — these are the services your work feeds.
Digital Marketing Specialist · Job Opening
This seat plugs into 6 live CryptoMize services across the five Penta-P domains — the work below is where yours lands.
6 SERVICESPENTA-P
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Social Media Management
Content Marketing
Influencer Marketing
WHAT DOES DIGITAL MARKETING SPECIALIST COMPENSATION DEPEND ON?
Compensation is discussed during screening — never a fixed public figure, because it varies per person and per engagement. It depends on:
# OFFER CONSTRUCTION FACTOR
01 Depth of demonstrated skill in the specific role discipline
02 Classification and scope of the client engagement the role supports
03 Urgency and time-sensitivity of active project requirements
04 Track record built across CryptoMize engagements
