Agriculture Marketing Executive
Job Overview
OceanFlow is seeking a highly motivated, self-driven, creative, and emotionally intelligent Agriculture Marketing Executive to join our growing team. The ideal candidate will play a crucial role in promoting our agricultural products through innovative marketing strategies, digital engagement, market research, content creation, and brand-building initiatives that enhance visibility and product adoption.
We are not just looking for an employee—we are looking for a builder. Someone who can embrace our startup vision, take ownership, solve problems independently, and contribute to making OceanFlow a globally recognized agricultural innovation company.
If you are passionate about sustainable agriculture, innovation, and creating meaningful impact, this role is for you.
Key Responsibilities
1. Campaign Management
- Develop and execute marketing campaigns across digital and offline channels.
- Monitor and analyze campaign effectiveness to optimize future strategies.
- Support product launches, awareness campaigns, and farmer engagement programs.
2. Market Research
- Conduct research to identify target audiences, market trends, customer needs, and competitor activities.
- Gather market intelligence to refine marketing strategies and product positioning.
3. Content Creation and Management
- Create or coordinate engaging content for blogs, websites, brochures, advertisements, presentations, social media, and promotional materials.
- Ensure consistency in brand messaging, visual identity, and communication tone.
- Develop technical and marketing content tailored for farmers, distributors, and industry stakeholders.
4. Digital Marketing
- Manage SEO, social media platforms, email marketing campaigns, and website content.
- Optimize campaigns for SEO and PPC performance.
- Monitor digital analytics and generate actionable insights.
5. Collaboration
- Work closely with sales, product development, agronomy, and design teams to align marketing efforts.
- Coordinate with external agencies, designers, printers, and vendors when required.
6. Budget Management
- Assist in planning and managing marketing budgets.
- Track campaign expenses and measure Return on Investment (ROI).
7. Event Management
- Plan and execute exhibitions, field demonstrations, farmer meetings, trade shows, webinars, and promotional events.
- Represent OceanFlow at industry events and networking opportunities.
8. Reporting and Analysis
- Analyze marketing performance data and prepare management reports.
- Recommend improvements based on campaign performance and market feedback.
Skills & QualificationsEssential Skills
- Strong understanding of digital marketing, branding, and SEO strategies.
- Excellent communication, storytelling, presentation, and interpersonal skills.
- Strong creativity, analytical thinking, and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously.
- High Emotional Quotient with strong relationship-building and stakeholder-management skills.
- Entrepreneurial mindset with a willingness to take ownership and drive initiatives.
Software & Technical Skills
Candidates should have working knowledge of:
- Microsoft Excel (data analysis, reporting, dashboards, charts, formulas)
- Microsoft PowerPoint (professional presentations and pitch decks)
- Microsoft Word
- Google Workspace tools
- Adobe Photoshop or equivalent image-editing software
- CorelDRAW or equivalent graphic design software
- Canva
- Video editing software (Adobe Premiere Pro, Filmora, CapCut, DaVinci Resolve, or equivalent)
- Social media management tools
- Google Analytics
- CRM platforms
- AI-powered productivity and content creation tools
Preferred Qualifications
- Experience in agriculture, agribusiness, fertilizers, biostimulants, biologicals, or sustainable farming sectors.
- Understanding of farmer engagement and agricultural marketing channels.
- Basic graphic design, photography, and videography skills will be an added advantage.
What We Value
At OceanFlow, we value attitude, ownership, and emotional intelligence as much as technical skills.
We are looking for individuals who:
- Treat OceanFlow's vision as their own.
- Are willing to go beyond assigned responsibilities when needed.
- Take initiative rather than waiting for instructions.
- Demonstrate integrity, accountability, and teamwork.
- Are excited about building something meaningful from the ground up.
Work With Purpose
Join a team that believes in creating long-term value for agriculture, the environment, and future generations.
Join OceanFlow and help us transform agriculture through innovation, sustainability, and purpose.
Pay: ₹600,000.00 - ₹800,000.00 per year
Work Location: In person
