Digital Marketing Executive – Job Description (JD)
Job Title: Digital Marketing Executive
Department: Marketing
Experience: 1 to 3 years
Reports To: Digital Marketing Manager / Marketing Head
Job Summary
We are seeking a results-driven Digital Marketing Executive to plan, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate should have knowledge of SEO, SEM, social media marketing, email marketing, and analytics tools.
Key Responsibilities
Develop and execute digital marketing campaigns across multiple channels.
Manage social media platforms and create engaging content.
Optimize website content for SEO and improve search engine rankings.
Plan and manage PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Monitor website traffic and campaign performance using analytics tools.
Create and manage email marketing campaigns.
Generate leads through online marketing initiatives.
Conduct keyword research and competitor analysis.
Prepare weekly and monthly performance reports.
Coordinate with designers, content writers, and sales teams to achieve marketing goals.
Stay updated with the latest digital marketing trends and best practices.
Required Skills
Knowledge of SEO, SEM, Google Ads, and Social Media Marketing.
Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
Strong content writing and communication skills.
Basic understanding of HTML, WordPress, and website management.
Analytical and problem-solving abilities.
Excellent time management and organizational skills.
Job Type: Full-time
Pay: ₹20,000.00 - ₹31,762.01 per month
Work Location: In person
