Job Description (JD) – Lead Generation Specialist
Position: Lead Generation Specialist
Location: Noida (or as per company requirement)
Company: Giri Infotech Pvt. Ltd.
Department: Sales & Marketing
Experience: 1–3 Years (B2B Lead Generation Preferred)
Employment Type: Full-Time
About the Company
Giri Infotech Pvt. Ltd. is an IT infrastructure and managed services company providing Computer & Laptop Rental, AMC Services, CCTV Surveillance, Access Control, Networking, Server Solutions, Cloud Services, and IT Support to corporate clients across India.
Job Summary
We are looking for a proactive and result-oriented Lead Generation Specialist to identify and generate qualified B2B sales opportunities. The candidate will be responsible for researching potential clients, generating leads through multiple channels, scheduling meetings for the sales team, and maintaining accurate CRM records.
Key Responsibilities
- Generate qualified B2B leads through LinkedIn, IndiaMART, TradeIndia, Google, company websites, and other online platforms.
- Identify decision-makers such as IT Managers, Admin Managers, Procurement Managers, and Facility Heads.
- Contact prospects through cold calling, email campaigns, LinkedIn, WhatsApp, and other communication channels.
- Schedule appointments and product demonstrations for the sales team.
- Build and maintain a strong database of prospective clients.
- Update CRM with lead status, follow-ups, and customer interactions.
- Work closely with the sales team to achieve monthly lead generation targets.
- Conduct market research to identify new business opportunities.
- Prepare daily, weekly, and monthly lead generation reports.
Required Skills
- Excellent verbal and written communication skills.
- Strong internet research and data mining skills.
- Experience in cold calling and email outreach.
- Knowledge of CRM software and Microsoft Excel.
- Familiarity with LinkedIn Sales Navigator and lead generation tools.
- Self-motivated with strong follow-up and negotiation skills.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Graduate in any discipline.
- 1–3 years of experience in B2B lead generation.
- Experience in the IT Infrastructure, CCTV, Networking, AMC, or Rental Services industry will be an added advantage.
Key Performance Indicators (KPIs)
- Generate 150–250 qualified leads per month.
- Schedule 30–50 customer meetings per month.
- Maintain CRM data accuracy above 95%.
- Achieve monthly lead generation targets set by management.
Salary
- ₹15,000 – ₹30,000 per month (Based on experience)
- Attractive performance incentives based on qualified leads and successful conversions.
Benefits
- Performance Incentives
- Career Growth Opportunities
- Professional Training
- Friendly Work Environment
- Paid Leave as per company policy
Preferred Industry
IT Infrastructure | Computer & Laptop Rental | AMC Services | CCTV | Access Control | Networking | Cloud Solutions | Managed IT Services
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
