Job Title: Digital Marketing Executive
Location: Nigdi, Pune (Work From Office)
Experience: 2–3 Years
Employment Type: Full-time
About the Role
We are looking for a creative and performance-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online platforms. The role involves managing paid campaigns, SEO, social media, lead generation, and performance analysis to strengthen the company's digital presence and achieve marketing objectives.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital platforms
- Manage SEO activities including keyword research, on-page optimization, and website performance improvement
- Develop and manage social media content calendars and engagement strategies
- Generate quality leads through paid campaigns and organic marketing initiatives
- Monitor campaign performance using Google Analytics, Google Search Console, and other digital marketing tools
- Create, optimize, and monitor landing pages for lead generation campaigns
- Coordinate with the content, design, and sales teams to execute marketing campaigns effectively
- Track key performance indicators (KPIs) and prepare weekly and monthly performance reports
- Conduct market research and competitor analysis to identify growth opportunities
- Stay updated with the latest digital marketing trends, tools, and best practices
Qualification & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 2–3 years of hands-on experience in Digital Marketing
- Experience in managing paid advertising campaigns and SEO activities
- Google Ads, Google Analytics, or Digital Marketing certifications will be an added advantage
Required Skills
- Strong knowledge of SEO, SEM, PPC, and Social Media Marketing
- Hands-on experience with Google Ads and Meta Ads Manager
- Familiarity with Google Analytics, Google Search Console, and keyword research tools
- Basic understanding of email marketing and marketing automation
- Excellent English communication and content writing skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple campaigns simultaneously and meet deadlines
- Proficiency in MS Office and digital marketing tools
What We Offer
- Competitive salary based on experience
- Career growth and learning opportunities
- Collaborative and professional work environment
- Hands-on exposure to diverse digital marketing projects
Pay: ₹22,000.00 - ₹28,000.00 per month
Ability to commute/relocate:
- Nigdi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
