We are looking for a Digital Marketing Executive with 2–3 years of hands-on experience across multiple digital channels. The ideal candidate will be responsible for executing and managing SEO, paid campaigns, content marketing, and basic analytics, along with coordinating across teams and supporting client communication.
- Plan and execute digital marketing campaigns across SEO, Paid Ads (Google & Meta), and Email Marketing.
- Support website optimisation initiatives including on-page SEO, technical SEO coordination, and content updates.
- Manage basic paid campaigns or assist the Paid Ads team in execution and optimisation.
- Work on social media posting coordination and paid campaign execution where required.
- Perform keyword research and implement on-page SEO best practices.
- Optimise website content, blogs, and landing pages for search visibility.
- Coordinate with content and design teams for blog posts, landing pages, and creatives.
- Monitor rankings, traffic trends, and SEO performance.
- Track performance using Google Analytics 4, Google Search Console, and other tools.
- Prepare weekly and monthly reports covering SEO, paid campaigns, and overall digital performance.
- Identify performance gaps and suggest actionable improvements.
- Support client communication with updates, reports, and basic insights.
- Understand client objectives and align execution accordingly.
- Coordinate with internal teams (SEO, Paid Ads, Dev, Content) to ensure timely delivery.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Basic understanding of website structure, indexing, and technical SEO concepts.
- Ability to analyse data and derive actionable insights.
- 2–3 years of experience in Digital Marketing (SEO + Paid + Analytics exposure).
- Strong understanding of digital marketing fundamentals.
- Good communication, coordination, and analytical skills.
- Experience with email marketing tools.
- Basic knowledge of CRO and landing page optimisation.
- Familiarity with CMS platforms like WordPress or Shopify.
Increasing client requirements across SEO, Paid Ads, and content execution require an additional resource to ensure timely delivery, performance optimisation, and effective client servicing.
- SEO (On-page & basic technical)
- Google Ads & Meta Ads (basic to intermediate)
- Google Analytics 4 & Google Tag Manager
- Content coordination
- Email Marketing
- Reporting & data analysis
