Job Title
Marketplace Ads expert
Job Type
Full-time
Job Summary
We are looking for an experienced E-Commerce Advertisement Specialist to plan, execute, and optimize digital advertising campaigns across leading e-commerce marketplaces and online platforms. The ideal candidate will drive online sales by managing paid advertising, analyzing campaign performance, optimizing budgets, and improving return on ad spend (ROAS).
Key Responsibilities
- Plan and manage advertising campaigns across e-commerce platforms.
- Create, monitor, and optimize Sponsored Products, Sponsored Brands, Display Ads, and other marketplace advertising formats.
- Develop keyword strategies and optimize product listings to improve ad performance.
- Monitor campaign budgets, bids, and daily spending.
- Analyze campaign performance using key metrics such as ROAS, ACOS, CTR, CPC, and conversion rate.
- Conduct competitor and market research to identify growth opportunities.
- Coordinate with the creative team to develop high-converting ad creatives and promotional content.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated on the latest e-commerce advertising trends and platform updates.
Required Qualifications
- Any graduate
- 4–8 years of experience in e-commerce advertising or digital marketing.
- Hands-on experience with marketplace advertising platforms.
- Strong analytical skills and proficiency in Microsoft Excel or Google Sheets.
- Knowledge of PPC campaign management and keyword research.
- Excellent communication and problem-solving skills.
Preferred Skills
- Experience with advertising on Amazon, Flipkart, Myntra, and Ajio.
- Experience with Google Ads and Meta Ads.
- Knowledge of SEO and conversion rate optimization (CRO).
- Familiarity with analytics tools such as Google Analytics.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Sales Revenue
- Customer Acquisition Cost (CAC)
- Campaign ROI
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
