Job Description – BDA Solar Expert (B2B/B2C)
Company: Swarama Power Pvt. Ltd.
Position: Business Development Associate (BDA) – Solar Expert
Job Type: Full Time
Location: Lucknow, Uttar Pradesh.
Experience: 2–3 Years in Solar, Renewable Energy, B2B/B2C Sales or Business Development
About the Role
We are looking for a motivated and result-oriented BDA Solar Expert to drive business growth through B2B and B2C sales of solar energy solutions. The candidate will be responsible for generating leads, understanding customer requirements, presenting suitable solar solutions, converting prospects into customers, and maintaining strong business relationships.
Key Responsibilities
- Generate new business opportunities through B2B and B2C sales channels.
- Identify and approach potential customers, dealers, distributors, builders, contractors, institutions, commercial establishments, and residential customers.
- Explain solar products and solutions including On-Grid, Off-Grid and Hybrid Solar Systems.
- Understand customer electricity consumption and requirements and recommend suitable solar solutions.
- Conduct product presentations, quotations, negotiations, and follow-ups.
- Manage the complete sales cycle from lead generation to closure.
- Develop and maintain relationships with existing and prospective customers.
- Coordinate with the technical and installation teams for site surveys, system design, installation, and project execution.
- Prepare and share quotations, proposals, and commercial offers with customers.
- Achieve assigned monthly and quarterly sales targets.
- Maintain proper records of leads, follow-ups, sales pipeline, and customer interactions.
- Stay updated with solar industry trends, products, government schemes, pricing, and market developments.
- Handle customer queries and provide appropriate pre-sales and post-sales support.
- Minimum target of 2 qualified solar leads per month for 3 kW solar systems.
- The candidate will be responsible for generating and actively following up on at least 2 genuine 3 kW solar leads daily through B2B and B2C channels.
- Maintain regular follow-ups with generated leads and work towards converting qualified leads into customers.
- Monthly lead-generation performance will be reviewed based on the assigned targets.
Required Skills
- Strong knowledge of Solar PV Systems and Renewable Energy Solutions.
- Good understanding of On-Grid, Off-Grid and Hybrid systems.
- Excellent communication and negotiation skills.
- Strong lead-generation and sales-conversion abilities.
- Ability to handle both individual customers and business clients.
- Good knowledge of MS Excel, Word, CRM tools, WhatsApp, and email communication.
- Strong follow-up and relationship-management skills.
- Target-oriented and self-motivated approach.
- Ability to work independently as well as with a team.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, Engineering, Renewable Energy, or a related field.
- Prior experience in solar sales, renewable energy, electrical products, or B2B/B2C business development will be preferred.
- Candidates with existing dealer, distributor, EPC, builder, contractor, or corporate networks will have an added advantage.
Key Performance Indicators (KPIs)
- Monthly sales and revenue achievement.
- Number of qualified leads generated.
- Lead-to-customer conversion rate.
- B2B partnerships and channel development.
- Customer acquisition and retention.
- Follow-up and sales pipeline management.
What We Offer
- Competitive salary with performance-based incentives.
- Growth opportunities within the renewable energy sector.
- Exposure to B2B and B2C solar business.
- Supportive and performance-driven work environment.
- Opportunity to build a strong professional network in the solar industry.
Ideal Candidate: A confident, energetic, and target-driven sales professional who has a strong interest in solar energy and can convert opportunities into profitable B2B and B2C business for the company.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
