About the Role
We are looking for a Performance Marketing Specialist to join our growing team and drive measurable results for our clients through paid advertising. You will be responsible for planning, launching, managing, and optimizing campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
The ideal candidate is data-driven, analytical, and passionate about delivering high-performing campaigns that generate leads, sales, and business growth.
Key Responsibilities
- Plan, launch, and manage Meta Ads and Google Ads campaigns.
- Conduct audience research, keyword research, and competitor analysis.
- Optimize campaigns to improve ROI, ROAS, CPL, and conversion rates.
- Monitor campaign performance and make data-driven decisions.
- Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Perform A/B testing for creatives, ad copy, audiences, and landing pages.
- Prepare regular performance reports with insights and recommendations.
- Work closely with the creative and content teams to develop high-performing ad creatives.
- Stay updated with the latest trends and platform updates in digital advertising.
Requirements
- Experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of campaign optimization and performance metrics.
- Hands-on experience with GA4, GTM, Meta Business Manager, and conversion tracking.
- Ability to analyze campaign data and provide actionable insights.
- Excellent communication and problem-solving skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Qualifications
- Google Ads Certification and/or Meta Blueprint Certification.
- Experience working in a digital marketing agency.
- Knowledge of landing page optimization and CRO is an advantage.
What We Offer
- Opportunity to work on diverse projects across multiple industries.
- A collaborative and growth-focused work environment.
- Exposure to a variety of clients and marketing campaigns.
- Career development opportunities.
- Competitive salary based on skills and experience.
Remote Work Requirements
- Reliable high-speed internet connection.
- Personal laptop or desktop suitable for campaign management.
- Availability during agreed working hours.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: Remote
