An MBA Marketing job in a cable and wire manufacturing company involves driving B2B market growth, managing distributor networks, and promoting industrial or domestic wiring products
Job Profile Overview
- Role Name: Marketing Manager / Assistant Manager - Marketing & Business Development
- Industry: Electrical Manufacturing / Wires & Cables / Heavy Engineering
- Qualification: MBA in Marketing (Engineering/B.Tech background in Electrical/Mechanical is a strong plus)
- Experience Range: 3 to 8 years of industrial B2B or channel marketing experience
Key Responsibilities
- Market Strategy & Research: Analyze electrical industry trends, competitor pricing, and mapping infrastructure or real estate growth opportunities.
- Channel & Dealer Management: Plan and execute loyalty programs, dealer meets, and retail activation initiatives for house wiring or industrial cables.
- BTL & Brand Activations: Organize trade fairs, exhibitions, and builder/architect/electrician meets to boost product visibility.
- Key Account Development: Formulate commercial proposals, negotiate contracts with OEMs, contractors, and power distribution utilities.
- Cross-functional Coordination: Work closely with the production, logistics, and quality control teams to ensure custom specifications and delivery times are met.
Required Skills
- Strong grasp of cable specifications (HT/LT, armored/unarmored, flexible wires) and ISI/IEC standards.
- Excellent communication, presentation, and high-value negotiation skills.
- Proficiency in data analytics, CRM tools, and marketing campaign tracking.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
