As the Paid Media Team Lead specializing in Meta platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across Meta platforms.
ROLES & RESPONSIBILITIES:
- Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
- Develop and execute strategic paid media campaigns across Meta Ads, including Facebook and Instagram, to drive traffic, conversions, leads, and revenue.
- Oversee campaign setup, including audience research, ad copywriting, creative formats, bidding strategy, placements, and targeting, ensuring adherence to best practices and client requirements.
- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, audience insights, and competitive research.
- Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance and user experience.
- Stay updated with industry trends, algorithm changes, and new features within Meta Ads, and share knowledge and best practices with the team.
- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
- Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.
REQUIREMENTS:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience of at least 2 years in managing Meta Ads campaigns and leading a team in a digital marketing agency or similar environment.
- In-depth knowledge of Meta Ads platform, including campaign setup, audience targeting, optimization techniques, and performance analysis.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
- Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
- Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Meta Blueprint certification and additional digital marketing certifications are preferred.
- Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
