Job descriptionApp Marketing Manager
BaeLIT Digital Pvt. Ltd. | Noida | Full-Time
Experience: 4–7 Years
About BaeLIT Digital
BaeLIT Digital Private Limited is an emerging technology company focused on building innovative digital products and solutions that address real-world needs. With a strong focus on technology, innovation, and a product-driven approach, we aim to create scalable platforms that deliver meaningful value and long-term impact.
At BaeLIT, we’re building, growing, and evolving with technology.
About the Role
We’re looking for a hands-on App Growth & Marketing Manager to own and scale the marketing and user acquisition strategy for our mobile applications.
You will be responsible for driving quality app installs, user acquisition, engagement, retention and brand growth—not just social media management.
Key Responsibilities
- Own the end-to-end app growth & marketing strategy across pre-launch, launch and growth stages.
- Plan, launch and optimise Meta Ads, Google Ads/App Campaigns, YouTube, Instagram, TikTok, Apple Search Ads, Snapchat and other relevant channels.
- Drive and optimise CPI, CAC, CPA, ROAS, retention and LTV.
- Develop and execute ASO strategies to improve app visibility and organic downloads.
- Lead creative testing across ads, Reels, UGC, videos, static creatives and copy.
- Build influencer, creator, community and partnership campaigns to drive user acquisition.
- Track the complete app funnel and identify growth opportunities using tools such as Firebase, GA4, AppsFlyer/Adjust or equivalent.
- Run continuous growth experiments and scale channels/campaigns that deliver results.
- Coordinate with Product, Technology, Design, Content and external agencies to improve acquisition and onboarding.
What We're Looking For
- 4–7 years of experience in Digital, Performance or Growth Marketing.
- 2–3+ years of hands-on mobile app marketing experience preferred.
- Proven experience personally managing app-install/user-acquisition campaigns.
- Strong hands-on knowledge of Meta Ads & Google Ads/App Campaigns.
- Understanding of ASO, app analytics and attribution platforms.
- Strong command of CPI, CAC, CPA, ROAS, retention and LTV.
- Experience in influencer, social and content marketing.
- Strong analytical, strategic, communication and execution skills.
What You'll Own
App Installs | User Acquisition | ASO | Performance Marketing | Brand Growth | Influencer Marketing | Analytics | Retention | Growth Experiments
Location: Noida
Employment: Full-Time
Reports to: Head of Growth / Founding Team
- If you’ve successfully scaled mobile apps and know how to turn marketing spend into high-quality users, we’d love to hear from you.
Pay: ₹70,000.00 - ₹100,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
