Date: Sep 4, 2026
Location: Chennai, TN, IN, 602105
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Company: Gates Corporation
Essential Duties and Responsibilities
Identify the business opportunity in the Commercial Vehicle segment by mapping the top VIO states, potential & MS
Primary Channel -
Responsible for driving the budget for CV segment, top line & bottom-line.
Analyze the white spots in the CV market for appointments of distributors or channel partners.
Develop GTM strategies to increase range, introduce & establish new products in collaboration with product management.
Formulate & design a trade/ sales policy to govern the AR-CV business with clear focus on achievement of plans/ budget & outlining the benefits to enhance the sales & output.
Secondary Channel -
Accountable for increasing the reach in secondary while driving the productivity of MSR’s.
Collaborate with the sales team to increase active retailers in the top 10 states/ provinces.
Lead training activity for MSR’s & DSR’s on the products & soft skills with clear focus on the knowledge sharing & enhancing productivity.
Tertiary Channel -
Lead implementation of loyalty program on enrolment of mechanics with >50% active mechanic count.
Implement marketing activities to generate demand across the secondary & tertiary channels.
Prepare activity calendar – monthly/ quarterly/ half-early/ annual to conduct retailer, mechanic meets, participation in auto shows, trade fairs to gain brand visibility & demand for Gates products.
Keys to Success
Focus on top hubs for appointment of right distributor in the right market.
Onboarding of distributors as per SoP.
Loyalty program implementation.
Monitoring of mechanics enrolment.
Tracking of mechanics redemption – Total registered mechanics vs active mechanics.
Training to MSR’s, DSR’s & mechanics/ workshops as per training calendar.
Supervisory Responsibilities
The position reports to the Director-Automotive and work with him closely to ensure profitable growth is achieved.
Requirements and Preferred Skills
Graduate / B.Tech / MBA in Marketing.
15-20 years of experience in the Commercial Vehicle segment.
