We are looking for a skilled and result-oriented SEO Executive / SEO Specialist to strengthen our digital presence and drive quality organic traffic for our IT and FinTech solutions. The ideal candidate should have hands-on experience in SEO, PPC campaigns, keyword research, technical SEO, content optimization, and performance analysis. Experience in promoting software products, mobile applications, payment gateway solutions, or SaaS products will be an added advantage.
Key Responsibilities
Develop and implement SEO strategies to improve website rankings and organic traffic.
Perform keyword research for IT Services, FinTech software, payment gateway solutions, APIs, mobile applications, and digital banking products.
Optimize website content, landing pages, meta tags, URLs, and internal linking.
Conduct technical SEO audits and work with the development team to resolve SEO issues.
Manage On-Page and Off-Page SEO activities, including backlink building and competitor analysis.
Plan, execute, and optimize Google Ads (PPC) campaigns to generate quality leads.
Monitor website performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Moz, Screaming Frog, or similar SEO tools.
Create SEO-friendly content for blogs, landing pages, service pages, case studies, and product descriptions.
Collaborate with the Content, Design, and Development teams to implement SEO best practices.
Track keyword rankings, website traffic, conversions, and campaign performance, and prepare performance reports.
Support digital marketing and social media initiatives to improve brand visibility and lead generation.
Required Skills
3+ years of experience in SEO and Digital Marketing.
Strong knowledge of On-Page, Off-Page, and Technical SEO.
Hands-on experience with Google Ads (PPC), Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
Experience in keyword research, content optimization, backlink building, and competitor analysis.
Basic understanding of HTML, CSS, website structure, and WordPress CMS.
Google Ads and Google Analytics certifications will be an added advantage.
Key Competencies
Search Engine Optimization (SEO)
Pay-Per-Click (PPC)
Technical SEO
Keyword Research
Google Ads & Google Analytics (GA4)
Link Building
Content Strategy
Competitor Analysis
Lead Generation
Website Performance Optimization
Reporting & Analytics
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
