About Impact Communications Pvt. Ltd.
Impact Communications Pvt. Ltd. is a leading integrated marketing and communications BTL agency specializing in advertising, branding, media planning, events, BTL activations, and creative communication solutions for various clients. We have over 27 years of experience in building Go-to-Market approaches in emerging markets. Our interventions help brands to tap into the latest consumer demands through our outreach, activation, and retail services thereby connecting to aspiring India.
Specialities: Rural Marketing, Semi-Urban Marketing, Rural Activation, BTL Activation, Brand Activation, Retail Branding, and Brand Promotions.
Key Responsibilities
Lead Generation & Prospect Research
- Identify and generate potential business leads through LinkedIn, LinkedIn Sales Navigator, industry directories, business portals, company websites, databases, and social media platforms.
- Research target organizations and identify key decision-makers.
- Develop and maintain a robust prospect database.
Client Acquisition Support
- Conduct initial outreach through email, LinkedIn, and other professional channels.
- Initiate conversations with potential clients and qualify business opportunities.
- Schedule meetings and appointments for the Business Development team.
Market Intelligence & Research
- Analyse industry trends, market developments, and competitor activities.
- Identify emerging business opportunities within advertising, branding, digital marketing, media, events, and communication sectors.
- Recommend new target segments and client acquisition strategies.
CRM & Data Management
- Maintain accurate and updated records of leads, prospects, and client interactions.
- Track lead progression through the sales funnel.
- Generate periodic reports on lead generation activities and outcomes.
Business Development Coordination
- Collaborate with internal teams to support proposal development and client presentations.
- Assist in nurturing prospects and strengthening relationships with potential clients.
- Ensure smooth handover of qualified leads to the sales/business development team.
Required Qualifications
- Bachelor's / Master’s degree in Business Administration, Marketing, Management, Communications, or related field.
- Candidates with good communication skills can apply.
- Prior experience in lead generation, business development, sales support, or client acquisition will be an added advantage.
What We Offer
- Opportunity to work with a reputed advertising and communications organization.
- Professional growth and learning opportunities.
- Exposure to diverse industries and leading brands.
- Collaborative and growth-oriented work culture.
- Performance-driven career progression.
Join Impact Communications Pvt. Ltd. and become a part of a team that creates meaningful brand experiences.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
