Digital Media Strategist
We are seeking a results-driven Digital Media Strategist to plan, execute, and optimize digital marketing campaigns across various online platforms. The ideal candidate will be responsible for developing data-driven strategies that increase brand awareness, audience engagement, lead generation, and business growth.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives.
- Plan and manage campaigns across social media, search engines, email marketing, and display advertising.
- Analyse market trends, audience behaviour, and competitor activities to identify growth opportunities.
- Monitor campaign performance and optimize strategies based on key performance indicators (KPIs).
- Collaborate with content creators, designers, and marketing teams to develop engaging digital content.
- Manage social media presence and online brand reputation.
- Prepare performance reports and provide actionable insights to stakeholders.
- Oversee paid advertising campaigns and budget allocation.
- Stay updated on digital marketing trends, tools, and best practices.
Required Skills & Qualifications
- Proven experience in digital marketing, media strategy, or a related role.
- Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
- Experience with analytics and marketing tools such as Google Analytics, Google Ads, and Meta Business Suite.
- Ability to analyse data and translate insights into effective marketing strategies.
- Strong communication, presentation, and project management skills.
- Knowledge of marketing automation and CRM platforms is an advantage.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, Communications, or a related field.
- Certifications in digital marketing, analytics, or advertising platforms are preferred.
- Experience managing multi-channel digital campaigns.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
