Performance Marketer
Job Type: Full-time
Experience: 1–3 years
Location: Calicut
Company: Opalz Digital
Job Summary
We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across paid channels. The ideal candidate should have hands-on experience with platforms such as Google Ads, Meta Ads, and other performance marketing channels, with a strong focus on generating leads, conversions, and revenue.
You will be responsible for managing campaigns from strategy and audience targeting through execution, optimization, reporting, and performance analysis.
Key Responsibilities
- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Manage campaign budgets and optimize spending to achieve maximum ROI/ROAS.
- Conduct audience research, competitor analysis, and keyword research.
- Create and test different ad creatives, copy, audiences, landing pages, and campaign strategies.
- Monitor key performance metrics such as CPL, CPA, CAC, CTR, CPC, CVR, ROAS, and revenue.
- Continuously optimize campaigns based on performance data and business objectives.
- Set up and monitor conversion tracking, pixels, events, and analytics.
- Work closely with the creative, content, sales, and product teams to improve campaign performance.
- Prepare regular performance reports and provide actionable insights.
- Identify opportunities for scaling successful campaigns while controlling acquisition costs.
- Stay updated with changes in advertising platforms, algorithms, tracking, and digital marketing trends.
Requirements
- 1–3 years of hands-on experience in performance marketing / paid advertising.
- Strong practical knowledge of Google Ads and Meta Ads.
- Experience managing and optimizing paid campaigns with measurable results.
- Good understanding of conversion funnels, customer acquisition, and remarketing.
- Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and turn insights into actionable strategies.
- Good communication and teamwork skills.
- Comfortable working with budgets and taking ownership of campaign performance.
Good to Have
- Experience with e-commerce, D2C, lead generation, SaaS, or [relevant industry].
- Experience with YouTube Ads, LinkedIn Ads, or other paid media platforms.
- Basic understanding of landing page optimization and CRO.
- Experience with marketing dashboards and reporting tools.
- Knowledge of A/B testing and attribution.
What We Offer
- Competitive salary based on experience and performance.
- Performance-based incentives.
- Opportunity to work on high-impact marketing campaigns.
- Learning and growth opportunities in digital marketing.
- Collaborative and fast-paced work environment.
- Opportunity to take ownership of campaigns and contribute directly to business growth.
How to Apply
If you are passionate about performance marketing, data, experimentation, and driving measurable business growth, we'd love to hear from you.
Please apply with your updated resume and, if available, examples of campaigns or results you have worked on.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
