A Social Media Executive manages an organization's online presence, curates content, and engages audiences across platforms like Instagram, LinkedIn, and X (formerly Twitter). They drive brand awareness, execute marketing campaigns, and analyze performance metrics to maximize reach and customer engagement. [1, 2, 3]Core Responsibilities
- Content Creation: Write captions, design graphics, and produce or edit short-form videos (Reels, TikToks) aligned with the brand's voice. [1, 2]
- Campaign Management: Plan, schedule, and execute social media editorial calendars and paid advertising campaigns (e.g., Meta Ads, Google Ads). [1]
- Community Management: Monitor DMs, comments, and mentions daily. Foster meaningful interactions, answer inquiries, and manage the brand's online reputation. [1, 2]
- Analytics & Reporting: Track performance metrics (engagement rate, impressions, follower growth) and use analytics tools to optimize future strategies. [1]
- Trend Monitoring: Stay updated on digital trends, viral formats, and competitor activities to maintain relevance. [1]
Key Requirements & Skills
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Platforms: Deep familiarity with major social media algorithms and social media management tools (e.g., Hootsuite, Meta Business Suite).
- Design/Video: Basic working knowledge of editing suites like Canva or Adobe Creative Suite.
- Soft Skills: Excellent written and verbal communication, strong time management, and a highly creative mindset. [1, 2, 3, 4]
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Work Location: In person
