Job Opening: In-House Digital Marketing Executive (Education Sector)
Location: Tutorspedia Institute, Kolkata
Experience Required: Minimum 5 Years (Mandatory)
Industry Preference: Education / EdTech
Employment Type: Full-Time
About the Role
Tutorspedia Institute is looking for a passionate and result-oriented In-House Digital Marketing Executive to strengthen our online presence and drive student admissions through effective digital marketing strategies.
Key Responsibilities
- Manage and grow the institute's Instagram and Facebook pages.
- Create engaging social media content, including posts, reels, stories, and promotional campaigns.
- Plan, execute, and optimize Google Ads campaigns to generate quality leads.
- Run successful paid marketing campaigns across Meta (Facebook & Instagram) and Google platforms.
- Monitor campaign performance and improve ROI through regular analysis and optimization.
- Develop digital marketing strategies focused on increasing admissions and brand awareness.
- Coordinate with the creative team for graphics, videos, and promotional content.
- Maintain a consistent social media calendar and posting schedule.
- Track analytics and prepare monthly performance reports.
- Stay updated with the latest digital marketing trends, algorithms, and advertising tools.
Required Qualifications
- Minimum 5 years of proven experience in Digital Marketing within the Education/EdTech sector.
- Certified Digital Marketing Professional (Google, Meta, HubSpot, or equivalent certification preferred).
- Strong expertise in:
- Instagram Marketing
- Facebook Marketing
- Google Ads
- Meta Ads Manager
- Campaign Planning & Optimization
- Lead Generation
- SEO & Basic SEM
- Content Marketing
- Google Analytics
- Excellent understanding of audience targeting, remarketing, and conversion optimization.
- Strong communication and creative thinking skills.
- Ability to work independently and meet marketing targets.
Preferred Skills
- Experience in increasing student admissions through digital campaigns.
- Knowledge of Canva, Photoshop, or basic video editing tools.
- Experience with CRM and lead management systems.
- Strong analytical and problem-solving abilities.
What We Offer
- Competitive Salary (Based on Experience)
- Performance-Based Incentives
- Professional Growth Opportunities
- Friendly and Dynamic Work Environment
- Opportunity to work with one of the growing educational institutes
Apply Now
If you have a passion for digital marketing and a proven track record in the education industry, we'd love to hear from you.
Pay: ₹8,000.00 - ₹12,000.00 per month
Work Location: In person
