Position: Google Ads Specialist
Location: Delhi NCR
Experience: Minimum 2 Years
Industry: Automobile
Company: Thirty Six Toyota
Employment Type: Full-Time
About the Role
We are looking for a performance-driven Google Ads Specialist with minimum 2 years of hands-on experience in lead generation campaigns, preferably in the automobile or dealership industry.
The candidate will be responsible for planning, executing, optimizing, and reporting Google Ads campaigns for Toyota vehicle sales, service, and other dealership business objectives.
Key Responsibilities
- Plan and manage Google Search, Display, Performance Max, YouTube and remarketing campaigns.
- Generate high-quality leads for new car sales, used cars, service and other dealership requirements.
- Conduct keyword research, competitor analysis and audience targeting.
- Create and optimize ad copies, extensions and landing pages.
- Monitor CPL, CTR, conversion rate, lead quality, ROAS and campaign performance.
- Continuously optimize campaigns based on performance and lead quality.
- Manage daily/monthly advertising budgets efficiently.
- Set up and monitor conversion tracking, GA4, Google Tag Manager and Google Ads tracking.
- Coordinate with the sales team to understand lead quality and improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify new opportunities to increase qualified leads while reducing cost per lead.
- Conduct A/B testing of ads, keywords, audiences and landing pages.
- Stay updated with the latest Google Ads features, policies and performance marketing trends.
Required Skills
- Minimum 2 years of hands-on Google Ads experience.
- Strong experience in lead generation campaigns.
- Good understanding of Google Search Ads and Performance Max.
- Experience with conversion tracking and analytics.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Strong understanding of keywords, bidding strategies, audience targeting and remarketing.
- Ability to analyze campaign data and make performance-based decisions.
- Good communication and reporting skills.
- Automobile/dealership experience will be highly preferred.
Key Performance Indicators
The candidate will primarily be evaluated on:
Qualified Leads | Cost Per Lead | Lead Quality | Conversion Rate | Campaign ROI | Budget Efficiency
What We Are Looking For
We need someone who doesn't just run Google Ads, but takes ownership of lead generation and business results.
If you are confident in generating measurable results through Google Ads and have experience handling performance campaigns independently, we would like to hear from you.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
