Entity:
People, Culture & Communications
Job Family Group:
HR Group
Job Description:
Overview:
We are a global energy business involved in every aspect of the energy system. We are working towards delivering light, heat and mobility to millions of people, every day. Our people want to play their part in solving the big, sophisticated challenges facing our world today and, guided by our bp values, are working to help meet the world’s need for more energy while lowering carbon emissions. In our offices at Pune, we work in customer service, finance, accounting, procurement,
Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our outstanding team?
Join our team, and develop your career in an encouraging, forward-thinking environment!
Role: Digital Campaign & Performance Specialist
This role is a key member of the Global Talent Attraction team. It is a specialist role, responsible for the effective management and optimization of our digital channels - including paid media, email marketing, GEO, programmatic and re-targeting, It uses A/B testing and performance data to inform decision-making, optimize budget allocation and ensure the efficient and high-quality delivery of global digital talent attraction campaigns.
You will combine creativity with a strong data-driven approach, using performance insights to refine campaigns, deliver clear reporting and continuously improve outcomes, while ensuring candidate experience remains central to all activity.
Role purpose:
The purpose of this role is to support the delivery of high-impact attraction campaigns across priority markets that drive awareness, engagement, and interest among top talent.
This includes developing and implementing strategies aligned to bp’s EVP, using multi-channel digital and paid media approaches to attract diverse talent pools.
The role is accountable for optimizing campaign performance through data-led insights and continuous testing - supporting both experienced hire and early careers recruitment initiatives.
Role accountabilities:
Campaign strategy and execution
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Align all digital activity with bp’s employer value proposition (EVP) with a global and regional perspective.
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Lead the planning, activation and optimization of multi-channel digital campaigns - including paid media, programmatic, email and direct messaging channels to support talent attraction campaigns,
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Implement and optimize re-targeting strategies and audience segmentation to re-engage high-intent talent and increase application conversion across end-to-end candidate journey
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Lead the activation and optimization of generative engine optimization (GEO) to enhance visibility across AI-driven platforms.
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Ensure effective budget allocation and channel selection to enhance reach, engagement and return on investment
Employer branding and EVP
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Ensure all digital campaign activity reflects a consistent, high-quality employer brand and delivers a compelling candidate experience.
Stakeholder collaboration
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Work in close partnership with the global talent attraction team to deliver consistent, high-performing campaigns across experienced hire and early careers.
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Build trusted working relationships with bp’s chosen 3rd party media and employer brand agencies to drive performance and innovation.
Market insights and innovation
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Stay up to date with industry trends, benchmarking, digital channels and innovations and emerging technologies (inc AI) in talent attraction and digital marketing.
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Provide market insights to inform attraction strategies and ensure competitiveness in talent markets.
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Apply external insights and internal data to continuously refine campaign strategies and improve competitiveness in key talent markets.
Data Management & Reporting
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Manage and consolidate data across multiple sources, portals, and channels to deliver senior-level reporting and support the Talent Attraction team in optimising activity and performance.
Technical Proficiency
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Proficient in AI agents, Power Automate, and emerging technologies, with a strong aptitude for leveraging digital tools to drive efficiency and innovation.
Performance measurement and optimization
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Own campaign performance tracking and reporting to advise the attraction team and senior stakeholders. Use analytics to measure effectiveness across channels (e.g. engagement, conversion and return on investment).
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Translate performance data into clear actionable insights and recommendations for the attraction team
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Drive continuous optimization through testing, learning and iteration to enhance campaign outcomes and overall efficiency
Required qualifications:
Bachelor’s degree or equivalent experience in marketing, Communications, or a related field.
Essential experience and job requirements:
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Experience delivering data driven digital attraction campaigns.
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Good understanding of multi-channel digital marketing, including paid media, programming, GEO and email and direct messaging channels.
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Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
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Data-driven approach, with experience using analytics, testing and optimization techniques to measure and improve campaign performance.
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Proven experience delivering digital performance campaigns
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Demonstrated experience using data and optimization techniques (including A/B testing and retargeting) to improve campaign performance
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Proven track record of managing and delivering campaigns end-to-end across multiple priorities at pace
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Excellent project management skills, with the ability to manage multiple digital campaigns simultaneously.
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Delivery excellence: Proven track record to work well in cross-functional and global teams to deliver excellent talent solutions with a culture of continuous improvement.
Join our Team and advance your career as a Digital Campaign & Performance Specialist!
At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is eligible for relocation within country
Remote Type:
This position is a hybrid of office/remote working
Skills:
Agility core practices, Agility core practices, Analytical Thinking, Authenticity, Branding, Communication, Continuous Improvement, Creating and measuring impact, Creativity and Innovation, Culture and behaviour change, Data Analysis, Decision Making, Digital Media, Diversity, Employee Engagement, Employee Experience, Employer Branding, Equity and Inclusion, Ethical judgement, Influencing, Knowledge Sharing, Leadership Assessment, Leading transformation, Listening, Methods and tools {+ 9 more}
Legal Disclaimer:
We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
