Job Title: Meta Ads Expert (Performance Marketing)
Location: Jaipur, Rajasthan (On-site)
Job Type: Full-time
Experience: 3+ Years
Job Description
VasaTech Private Limited is looking for a results-driven Meta Ads Expert with 3+ years of experience in planning, managing, and optimizing Facebook and Instagram advertising campaigns. The ideal candidate should have hands-on experience generating quality leads, driving sales, improving ROAS, and managing advertising budgets across multiple industries, including real estate and e-commerce.
Responsibilities
- Plan, create, and manage Meta advertising campaigns on Facebook and Instagram.
- Develop lead generation, conversion, traffic, and brand awareness campaigns.
- Set up and optimize campaigns using Ads Manager.
- Monitor campaign performance and optimize for CPL, CPA, ROAS, CTR, and conversions.
- Conduct audience research, interest targeting, lookalike audiences, and retargeting campaigns.
- Install and manage Meta Pixel, Conversion API, and event tracking.
- Perform A/B testing on creatives, audiences, placements, and ad copy.
- Collaborate with graphic designers, video editors, and content creators to develop high-converting creatives.
- Analyze campaign performance and prepare weekly and monthly reports.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with Meta Ads policies, algorithm changes, and industry trends.
Requirements
- Minimum 3 years of hands-on experience in Meta Ads.
- Proven track record of generating leads and sales through Meta advertising.
- Strong understanding of Meta Ads Manager, Business Manager, and Commerce Manager.
- Experience with Meta Pixel, Conversion API, custom audiences, and lookalike audiences.
- Ability to analyze campaign performance using Meta reporting tools and Google Analytics.
- Strong knowledge of lead generation, e-commerce, and performance marketing strategies.
- Excellent analytical, problem-solving, and communication skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Qualifications
- Experience managing campaigns for real estate and e-commerce businesses.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and CRM integrations.
- Experience with landing page optimization and conversion rate optimization (CRO).
- Meta Blueprint Certification is an added advantage.
Benefits
- Competitive salary based on experience.
- Performance-based incentives.
- Opportunity to work with diverse brands and industries.
- Professional growth and continuous learning.
- Creative and collaborative work environment.
Apply with your updated resume and details of Meta Ads campaigns you've managed (including results such as leads generated, ROAS, or campaign performance).
Pay: ₹13,332.24 - ₹25,000.00 per month
Work Location: In person
