Digital Marketing Executive (Performance Marketing)
Company: KITSS | Kabir IT Services
Location: Mohali, Punjab (On-site)
Experience: 2–3 Years
Salary: 30 - 40k
Job Type: Full-Time
About the Role
KITSS Company is looking for a results-driven Digital Marketing Executive with 2–3 years of hands-on experience in Performance Marketing. The ideal candidate should have proven expertise in planning, managing, and optimizing Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid advertising campaigns. You will be responsible for generating high-quality leads, maximizing ROI, and driving business growth through data-driven marketing strategies.
Key Responsibilities
● Plan, launch, manage, and optimize Google Ads (Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing campaigns).
● Create and optimize Meta Ads (Facebook & Instagram) for lead generation, sales, brand awareness, and remarketing.
● Manage LinkedIn Ads for B2B lead generation and brand campaigns.
● Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
● Optimize campaigns to improve CTR, Quality Score, conversion rate, CPL, CPA, and ROAS.
● Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Google Ads Conversion Tracking.
● Perform A/B testing on ad creatives, landing pages, audiences, headlines, and ad copies.
● Monitor campaign budgets, bidding strategies, and daily performance to maximize ROI.
● Collaborate with designers and content writers to create high-performing ad creatives and landing pages.
● Generate weekly and monthly performance reports with actionable insights.
● Stay updated with the latest digital marketing trends, advertising platforms, and algorithm updates.
Required Skills
● Strong experience with Google Ads and Meta Ads Manager.
● Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
● Experience with LinkedIn Ads is preferred.
● Knowledge of Google Search Console, conversion tracking, and remarketing.
● Understanding of landing page optimization and lead generation funnels.
● Experience managing campaigns with medium to high advertising budgets.
● Strong analytical skills with the ability to interpret campaign data and optimize performance.
● Excellent communication, reporting, and problem-solving skills.
Preferred Qualifications
● Bachelor's degree in Marketing, Business, IT, or a related field.
● Google Ads Certification and Meta Blueprint Certification are a plus.
● Experience handling campaigns for multiple industries such as Real Estate, Healthcare, Education, E-commerce, SaaS, or Local Businesses.
● Knowledge of CRM platforms, marketing automation, and AI tools (ChatGPT, Gemini, Claude) is an added advantage.
What We Offer
● Competitive salary based on experience.
● Performance-based incentives.
● Opportunity to work on national and international projects.
● Career growth and continuous learning opportunities.
● Supportive, collaborative, and innovation-driven work environment.
Contact: 7087404029
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Zirakpur, Punjab (Zirakpur): Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you open for 6 days working?
- Please share your working contact number.
Experience:
- Google Ads: 3 years (Required)
- Meta Ads: 2 years (Required)
Work Location: In person
