Guardian Angel Institute of Caregiving (GAIC) provides job-focused caregiving and healthcare training, developing skilled and confident professionals for career opportunities in India and internationally.
We are looking for a dynamic and target-oriented Assistant Manager – Marketing to lead student admissions, lead generation, digital marketing, referral network development, college tie-ups and institutional partnerships.
The role is highly focused on admissions, revenue generation and business growth. The candidate will be responsible for developing marketing channels and partnerships that generate a consistent pipeline of students for GAIC's caregiving, healthcare, diploma and certificate programmes.
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Develop and manage referral networks with schools, colleges, hospitals, coaching centres, healthcare organisations, alumni and community groups.
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Establish and maintain college and institutional tie-ups for student admissions, referrals and training programmes.
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Generate qualified leads through digital, field and offline marketing activities.
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Manage the complete admission funnel: Lead Generation Enquiry Counselling Application Admission Batch Joining.
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Plan and manage campaigns across Meta Ads, Google Ads, YouTube, WhatsApp, SEO and social media.
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Promote GAIC programmes, including the NCFE CACHE Level 3 Diploma in Adult Care and other caregiving and healthcare courses.
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Conduct college visits, career guidance programmes, seminars, workshops, education/job fairs and community outreach across Kerala.
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Develop monthly and quarterly marketing plans based on admission and revenue targets.
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Identify new markets, locations, referral channels and partnership opportunities.
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Coordinate with marketing agencies, designers, vendors and internal teams.
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Monitor lead quality, conversion rates, cost per admission, admissions, revenue and marketing ROI.
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Prepare regular marketing and admission MIS reports for management.
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Strengthen GAIC's brand presence across digital and offline platforms.
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Represent international career pathways accurately and ethically, without guaranteeing overseas employment or visas.
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Bachelor's degree in Marketing, Business Administration, Management, Communications or a related field.
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3–5 years of relevant experience in marketing, education, healthcare, skill development, vocational training, EdTech or business development.
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Experience in student acquisition, admissions, lead generation and conversion.
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Proven ability to build referral networks and institutional partnerships.
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Experience in digital marketing, Meta Ads, Google Ads, social media and WhatsApp marketing.
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Existing network with schools, colleges, healthcare or training institutions in Kerala will be an advantage.
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Strong communication and presentation skills in English and Malayalam.
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Willingness to travel across Kerala.
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Fixed Salary: ₹33,000 – ₹36,000 per month
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Performance Incentive: Additional incentive linked to revenue generated through student admissions, as per GAIC’s approved incentive structure.
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Benefits: PF, Bonus, Gratuity, Health Insurance and Earned Leave Encashment.
Bachelor’s degree in Marketing, Business Administration, Management, Communications, or any related field.
MBA/PGDM in Marketing will be an added advantage.
