Branding Strategy
· Understand company vision
· Understand characteristics of products and services and their Unique Selling Propositions (USP)
· Research promotional strategies of brands akin to the company vision
· Participate in discussions on how to build the branding & marketing content
· Prepare Marketing Plans
Content Creation for Online Promotions
· Tie up with agencies to create content as per plan
· Coordinate for photoshoots and videography for ads and content
· Collaborate with agencies to ensure all social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube and additional relevant channels is created and posted in time
· Coordinate with agencies for building and maintaining the website
- Coordinate with relevant vendors for building and maintaining the website
- Ensure all photographs, cataloguing, listing is done for the e-commerce platform
Content Creation for Offline Promotions
· Understand brand requirements for packaging design & coordinate with agencies for designing and printing of packaging
· Collaborate with agencies to ensure all print content is designed and available – catalogues, brochures, price lists, bags and any other stationery required
· Collaborate with agencies to build in-store communication content
Online Promotions
A. Website Promotions
- Manage website and present new ideas to improve our website experience for prospects, leads, and customers
- Manage both on-page SEO and off-page SEO for the company
- Optimise google adwords and define keywords to increase relevant traffic on the website
B. Email Promotions
- Maintain and update customer database on regular basis.
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
C. Digital Marketing:
- Optimise google adwords and define keywords to increase relevant traffic on the website
- Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
- Manage website and present new ideas to improve our website experience for prospects, leads, and customers. Collaborate with sales teammates to support our website design and content marketing (blog, social media assets, and more).
- Manage both on-page SEO and off-page SEO for the company
D. Social Media Promotions
- Plan & execute meta ads and other social media ad campaigns to generate leads
- Identify opportunities for tie-ups with influencers, negotiate terms & conditions & ensure the promotion is executed well and receives the correct reach and response
E. E-Commerce Promotions
- Track the sales and performance of the products on the e-commerce platform
- Ensure planning of product mix for the e-commerce platform
F. Email Promotions
- Maintain and update customer database on regular basis for email campaigns
- Manage various e-mail campaigns, including the template designs, calls-to-action and other aspects of the campaign execution
G. Whatsapp Promotions
- Maintain and update customer database on regular basis for whatsapp campaigns
- Manage various whatsapp campaigns, including the template designs, calls-to-action and other aspects of the campaign execution
Offline Promotions
A. In-Store Promotions & Activations
- Understanding Promotional & Branding requirements of all business channels of the company
- Ideate and come up with creative in-store branding ideas
- Negotiating best deals with partners for execution of ideas
- Be the single point of contact for all promotional campaigns run by the company
B. Out-Store Events & Exhibitions
- Manage all event operations with the event organizer, vendors, in-house stakeholders and admin teams to ensure the facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.
- Consolidate data received from events and providing the same to the Sales Team
C. PR & Advertising
· Coordinate all print, television and radio ad campaigns
· Ensure all happenings in the company receive sufficient coverage on the right advertising platforms
Reports & MIS
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
· Maintain records of all the initiatives taken for Marketing & Promotions
- Track, measure, and analyse all initiatives to understand ROI
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
