Senior Content Writer (SEO & Digital Marketing)
Location: Kolkata, West Bengal (Work from Office)
Experience: 4–5 Years
Employment Type: Full-time
About the Role
Webskitters Technology Solutions Pvt. Ltd. is looking for an experienced Senior Content Writer with a passion for creating engaging, SEO-friendly, and conversion-focused content. If you enjoy writing for diverse industries, simplifying technical concepts, and crafting content that drives traffic and business growth, we'd love to hear from you.
As a Senior Content Writer, you'll work closely with our SEO, Digital Marketing, Design, and Development teams to create impactful content for websites, blogs, landing pages, email campaigns, and more.
Key Responsibilities
- Write high-quality, original, and engaging content for websites, landing pages, blogs, and digital marketing campaigns.
- Develop compelling website content aligned with business objectives and user intent.
- Create SEO-optimized blog articles through in-depth research and keyword integration.
- Write guest posts for third-party websites while following editorial guidelines.
- Produce persuasive marketing copy for ads, banners, brochures, social media, and promotional campaigns.
- Create email newsletters, email marketing content, and customer communication materials.
- Draft press releases, company announcements, and corporate communication content.
- Optimise content using target keywords, semantic keywords, and on-page SEO best practices.
- Conduct competitor, industry, and keyword research before creating content.
- Edit, proofread, and improve existing content for readability and search performance.
- Maintain a consistent brand voice across all digital platforms.
- Collaborate with SEO specialists, designers, developers, and marketing teams to deliver high-performing content.
Required Skills & Qualifications
- 4–5 years of professional content writing experience.
- Excellent written English with outstanding grammar and vocabulary.
- Proven experience in:
- Website Content Writing
- Blog Writing
- SEO Content Writing
- Copywriting
- Guest Posting
- Email Newsletter Writing
- Press Release Writing
- Strong understanding of on-page SEO and content optimisation techniques.
- Ability to write both informative and conversion-focused content.
- Experience using AI tools such as ChatGPT, Claude, Gemini, or similar while maintaining originality and quality.
- Familiarity with keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or similar.
- Strong research, analytical, and editing skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Experience
Candidates with experience writing content for the following industries will be preferred:
- IT Services
- Web Design & Development
- Mobile App Development
- eCommerce
- SaaS
- AI & Emerging Technologies
- Digital Marketing
- EdTech / Training Institutes
Experience creating content related to:
- Web Development
- UI/UX Design
- Artificial Intelligence
- Data Science
- Cloud Computing
- Software Development
- Digital Marketing
- Professional Training & Certification Courses
will be an added advantage.
Nice to Have
- Experience working in a digital marketing agency or web development company.
- Experience writing for domestic and international clients.
- Understanding of content marketing strategies and conversion funnels.
- Basic knowledge of Google Analytics, Google Search Console, and SEO reporting tools.
- Experience with WordPress or other CMS platforms.
What We're Looking For
- Creative storyteller with excellent writing skills.
- Strong research and analytical abilities.
- High attention to detail.
- Ability to understand technical topics and explain them in simple language.
- Self-motivated and proactive with a collaborative mindset.
- Comfortable working in a fast-paced agency environment and managing multiple projects.
Pay: Up to ₹540,000.00 per year
Benefits:
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Content Writing : 4 years (Required)
- SEO Content Writing : 4 years (Required)
Work Location: In person
