Performance Marketing Manager – Job Description
Company: Appcare Mobile Solutions LLP
Experience Required: 2–3 Years
Location: Mumbai
Department: Digital Marketing
Employment Type: Full-Time
About Us
Appcare Mobile Solutions LLP is a fast-growing digital and technology-driven company focused on delivering innovative marketing and business solutions. We are looking for a highly skilled and result-oriented Performance Marketing Manager who can lead paid marketing campaigns, drive quality leads, improve ROI, and scale business growth through strategic digital advertising.
Job Role
We are seeking an experienced Performance Marketing Manager with strong expertise in paid advertising, campaign optimization, analytics, and lead generation. The ideal candidate should have hands-on experience in managing high-budget campaigns across multiple digital platforms and delivering measurable business results.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Display & Remarketing Campaigns
- Generate high-quality leads and maximize ROI through data-driven strategies.
- Manage campaign budgets efficiently and improve CPL, CPA, ROAS, and conversion rates.
- Conduct audience research, competitor analysis, and keyword planning.
- Monitor campaign performance daily and prepare performance reports.
- Implement A/B testing for creatives, landing pages, and ad copies.
- Coordinate with the design and content team for ad creatives and marketing assets.
- Track website traffic, user behavior, and conversions using:
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Conversion Tracking Tools
- Develop retargeting and funnel strategies to improve lead nurturing.
- Stay updated with the latest digital marketing trends, algorithms, and advertising policies.
- Work closely with sales and management teams to achieve business growth targets.
Required Skills & Qualifications
- 2–3 years of proven experience in Performance Marketing / Paid Media.
- Strong hands-on experience with:
- Google Ads
- Meta Ads Manager
- Google Analytics
- Google Tag Manager
- Excellent understanding of:
- Lead Generation
- Conversion Optimization
- Funnel Marketing
- Retargeting Strategies
- Campaign Scaling
- Strong analytical and reporting skills.
- Experience in handling monthly ad budgets and performance targets.
- Good communication and team coordination skills.
- Ability to work in a fast-paced and target-driven environment.
Preferred Candidate Profile
- Certification in Google Ads or Meta Ads is an added advantage.
- Experience working in a digital marketing agency or tech company preferred.
- Strong problem-solving and strategic thinking ability.
- Passionate about growth marketing and performance-driven campaigns.
Benefits
- Career Growth Opportunities
- Friendly & Professional Work Environment
- Opportunity to work on multiple high-growth projects
Pay: From ₹25,000.00 per month
Experience:
- Performance marketing: 2 years (Required)
Location:
- Mumbai, Maharashtra (Mumbai) (Required)
Work Location: In person
