We are looking for a Performance Marketer with experience in marketing SaaS, AI, Cloud, or technology products. The ideal candidate will be responsible for driving qualified lead generation, pipeline growth, and customer acquisition through data-driven marketing campaigns across digital channels.
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Performance Marketing & Demand Generation
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SaaS / AI Product Marketing
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Google Ads, LinkedIn Ads, Meta Ads
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Google Analytics 4 (GA4) & Google Tag Manager (GTM)
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Lead Generation & Conversion Optimization
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Remarketing & Retargeting
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Landing Page Optimization
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A/B Testing & Campaign Analytics
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Marketing Funnel & Pipeline Management
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B2B Marketing
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Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other digital platforms.
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Drive B2B lead generation and demand generation for SaaS and AI solutions.
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Build and manage Search, Display, Video, Remarketing, and Performance Max campaigns.
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Develop audience targeting strategies based on buyer personas, firmographics, and intent signals.
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Optimize campaign performance to improve MQLs, CPL, ROAS, and pipeline contribution.
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Manage conversion tracking using GA4, GTM, Meta Pixel, and related analytics tools.
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Work closely with Sales teams to improve lead quality and lead-to-opportunity conversion rates.
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Conduct A/B testing of ad creatives, landing pages, messaging, and audience segments.
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Monitor campaign performance and provide actionable insights through regular reporting.
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Stay updated with the latest trends in SaaS, AI, growth marketing, and digital advertising.
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Marketing Qualified Leads (MQLs)
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Cost Per Lead (CPL)
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Return on Ad Spend (ROAS)
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Lead-to-Opportunity Conversion Rate
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Pipeline Contribution
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Campaign ROI
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Experience marketing SaaS, AI, Cloud, Data, or Technology products.
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Understanding of Product-Led Growth (PLG) and B2B customer acquisition strategies.
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Experience working with CRM and marketing automation platforms such as HubSpot, Zoho, or Salesforce.
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Google Ads, Google Analytics, or Meta certifications preferred.
