The Area Sales Manager (ASM) – Fertilizer is responsible for driving sales growth, developing distribution networks, and implementing sales strategies within the assigned territory. This role involves managing field teams, engaging with dealers/distributors, conducting farmer outreach, and ensuring the achievement of sales and collection targets.
Key Responsibilities1. Sales & Revenue Growth
- Achieve monthly, quarterly, and annual fertilizer sales targets in the assigned area.
- Identify new business opportunities to increase market share.
- Monitor competitor activities and market trends; provide inputs to management.
2. Channel Development & Management
- Appoint, train, and support distributors, dealers, and retailers.
- Ensure adequate stock availability and proper product display across the channel.
- Maintain strong relationships with channel partners to increase product penetration.
3. Team Management
- Lead, train, and motivate Field Officers / Sales Executives.
- Ensure team productivity through regular field visits, joint farming demonstrations, and team reviews.
- Provide coaching on sales techniques, product knowledge, and customer engagement.
4. Farmer & Influencer Engagement
- Conduct farmer meetings, field demonstrations, crop seminars, and promotional activities.
- Build relationships with progressive farmers, agri-influencers, FPOs, and local agricultural institutions.
- Promote product awareness and technical usage support to end-users.
5. Demand Generation & Marketing Execution
- Execute marketing campaigns, product launches, and promotional events.
- Collaborate with the marketing team for campaign feedback and improvement.
- Ensure brand visibility across the region.
6. Operational & Administrative Responsibilities
- Prepare daily, weekly, and monthly sales reports.
- Monitor credit limits, ensure timely payment collections from channel partners.
- Maintain compliance with company policies, pricing guidelines, and regulatory norms.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Education:
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
